The way people do business online has changed a lot since the internet began all those years ago.

Company’s contact pages used to be very basic, but there are more elements you should include nowadays, because your customers expect them.

Below is a quick guide to six essential things every website contact page should have. Read the rest of this entry »

Spare a thought for the people who take the time to read ‘About Us’ pages.

They click on the page title hoping to find out something interesting about a company, but tend to be greeted with some wishy-washy text the site owner thought made them sound ‘professional’

Find out how to improve your ‘About Us’ page and make it strike a chord with your online visitors. Read the rest of this entry »

Working with small business owners every day, I’m often told by people they want to do all their own online marketing in order to save money.

While that may seem logical, outsourcing SEO, PPC, copywriting etc can actually save you a lot of money. Read on to find out more… Read the rest of this entry »

A lot of the small business owners I speak to tell me they don’t ‘like’ or ‘get’ social media.

Well, unfortunately social media is not about you. Keep reading to find out why. Read the rest of this entry »

We may only be in January, but it’s never too early to give your website a spring clean.

Too many businesses leave their websites to stagnate, and with web users becoming savvier, this could be a critical mistake.

Keep reading to discover five easy ways you can breathe some fresh life into your online presence. Read the rest of this entry »

The latest major Google update was announced earlier this month, and as always, it raises a number of questions for SEOs about current working practices.

So what’s changed? And how will it affect your SEO? Read the rest of this entry »

Blog commenting is practised by many in the online marketing field, but very few put the thought into them that they should. Here we look at a few reasons why it’s important and how to write a great blog comment.  Read the rest of this entry »

At the beginning of last year I made some predictions for how the online marketing landscape would change during 2011. So how accurate was I?  Read the rest of this entry »

Running a PPC campaign can be a very time consuming business, particularly if you pay attention to the kind of effective segmentation necessary for good quality scores and click through rates.

Thankfully, Google provides a relatively little known tool that speeds up the organisation of your AdWords: the Google AdWords Editor. Read the rest of this entry »

Email can be one of the most effective weapons in your online marketing arsenal, but it’s also one of the easiest things to get wrong. Avoid these 7 deadly sins and you won’t go far wrong. Read the rest of this entry »