Have You Got Anything New to Say?

In this article, I’ll look at the pros and cons of automatically sharing the same information across all your social media profiles. Quite often I see the same people broadcasting the same information on Facebook, LinkedIn, Twitter and Google+ and it got me thinking. The Pros of Multi-Platform Sharing Visibility Not everyone is going to … Read more

A Beginner’s Guide to Vine

I’m a little behind the launch (just a little) with this article, but I know there are still many people out there who haven’t heard of Vine. In this article, I’ll provide some more information on Twitter’s new foray into online video. What is Vine? At the time of writing, Vine is an Apple Only … Read more

Are You a Twitter Quitter?

Twitter can be a bit like Marmite in that people either seem to love it or hate it. If you’re on Twitter and not really sure why, this article details five signs you could be about to become a Twitter Quitter. Sign #1 – Timeline tumbleweed Many a time I’ve gone to follow someone on … Read more

Treat Them Mean, Keep Them Keen?

With Valentine’s Day not too far away, I thought it was appropriate to discuss how to make customers fall in love with your business. Smitten customers are every company’s dream because they generally tell everyone they know about how good you are. Keep reading to discover five simple tips to put a spring in the … Read more

Is Nobody Sharing Your Content? Find a Quick Fix

With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important. So how do you make your blog posts more shareable? Keep reading to discover five simple steps. Step 1: Spend More Time on Your Headline I’ve read dozens of blog … Read more

A Beginner’s Guide to YouTube Branding

With so many business related videos on YouTube and more being added every day, you need to put some effort in if you want to stand out. In this article, I’ll look at five quick tips to help you create a more memorable YouTube presence. Tip #1 – Reinforce who you are At the end … Read more

How to Use Google Analytics to Monitor Social Media

Social media activity should be a big part of your overall online marketing activity. One of the big debates that’s raged on for a long time is how to effectively measure social media results. In this article, I’ll explain how you can use Google Analytics to monitor how well your social media efforts are working. … Read more

Social Media: It’s Not About You

A lot of the small business owners I speak to tell me they don’t ‘like’ or ‘get’ social media. Well, unfortunately, social media is not about you. Keep reading to find out why. Here’s the most important thing; your customers expect you to be using social media. So if you’re not a Facebook fan, are … Read more

Pros and Cons of Outsourcing Your Copywriting

Any business operating online needs to give careful consideration to their copywriting. Although the internet is moving towards a more multimedia driven environment, its heart is still in copy. Whether it’s due to time pressures or skill gaps, whether or not to outsource copywriting is a decision that most online businesses will have to address … Read more

Should You Include Your Competitors Names in PPC?

Bidding on your competitors’ names in your PPC campaign seems like an obvious thing to do, but if you’re wondering whether it really is as good an idea as you think it is – you’re not alone. Ultimately it’s up to you, but here are some issues worth considering. Broad reach The big advantage of … Read more