Everyone likes to get something for free and when it comes to marketing your business online without spending a penny, we hope you’ll find the 10 suggestions below useful;
Get a Google Places listing
Depending on your area and industry a Google Places listing could propel you to the top of the search engine results for certain search terms for free. See our top 10 Google Places tips for more information.
Write and distribute articles
Money is an issue for the majority of small businesses when they start up. One thing you can do is to write about your industry and submit the articles to sites such as Ezinearticles.com to create traffic and incoming links to your website.
Set up social media accounts
It costs nothing to set up an account on Twitter, Facebook or LinkedIn but the benefits can be massive. Social media sites like the ones we’ve just mentioned are a great way to get your business noticed online.
Become a guest blogger
To increase the number of people of who know about your business, you can contact other companies in complementary industries to see if they’d like you to write a guest blog for their website. Of course, it’s only right that you’re prepared to return the favour and let them write a blog for your site with links back to theirs.
Contribute to business forums
Registering on business and networking forums will help to raise your profile and drive more traffic to your website. Some forums are also very good for SEO, so make sure you have links back to your site in your profile signature.
Do your own link building
Link building can be time consuming but if you have the will to do it yourself, you can save a lot of money. See our beginner’s guide to link building and top 10 link building tips for more information.
Write and distribute your own press release
Generally speaking, it’s best to get a professional to write your press releases. However, if you don’t have any budget you could take a look at other people’s press releases and then try to write your own. There are also a number of free press release distribution sites you could try out such as prlog.org
Look out for free Google Adwords vouchers
Many internet hosting companies will give you free Google Adwords vouchers when you buy a domain name and hosting from them. You can then use these to experiment with Pay per Click advertising to ensure you’ve got it right before you spend any of your own money.
Submit your website to free business directories
With so many business directories around it can be difficult to know which ones to submit to. Our 10 free online directories article provides a list for you to work through yourself.
Do your own research
Before you reach for your wallet to pay for someone to do your own SEO, Pay per Click advertising or copywriting for you, do your own research online and read articles on how to do it yourself.
You may not have the time or inclination to work on every area of promoting your website but there may be some you want to tackle yourself.
There is plenty of free information available online on a wide range of search engine marketing topics and much of it is easy to implement without any prior knowledge.