Photographer Marketing TipsAuthor: admin | Filed under: Industry Specific Tips
Top 10 Marketing Tips for Photographers
Even the best photographers need to continually market and promote themselves in order to stay ahead of the competition.
Read our top 10 marketing tips for photographers now and look forward to growing your business.
- Get your portfolio online
This is essential if you want to make it as a photographer in this internet age. There are many free gallery building tools you can use to create a professional and eye-catching portfolio on your website. Put as many photos in your online portfolio as possible to give clients a broad overview of your skills and style.
- Sell your photographs online
Selling your photographs via your website can be a great way to earn a bit of extra money and raise your profile not only locally but further afield too. Integrating Google Checkout or PayPal with your website is fairly straightforward and provides a secure way for people to pay.
- Get featured in online photo galleries
Another great way to raise your profile online is to submit your best photographs to online galleries and exhibitions. If your photos are displayed on a prominent site it can lead to a lot of exposure and new enquiries for your photography business.
- Use your iPod or smartphone to your advantage
This tip is all about never missing an opportunity to promote yourself. You never know who you might get talking to when you’re out and about so it’s a good idea to create a mini-portfolio on your iPod or smartphone that you can show people at any time.
- Start your own blog
Putting across your own personality via a blog on your website can help to drive more traffic to it and connect with your target market. Regular blog posts can also help your search engine rankings.
- Guest blog
Another good idea to get your name out there is to approach complementary businesses to ask if you can write a guest blog for their site.
For example if you’re a wedding photographer you may want to approach bridal shops in your area that have blogs and use this opportunity to come across as an expert and get more visitors to your site. Just remember to return the favour.
- Gather email addresses via your website
- Write an e-book
As a professional photographer you will know a lot more about the subject than the average person. You should put some of your knowledge to good use and write an e-book that people can download from your website. This could be about general photography tips or what questions to ask when choosing a wedding photographer.
- Target websites with poor or stock photography
We’ve all seen websites with poor quality images or stock photos that appear on hundreds of other websites. These sorts of images can give a company’s website a very unprofessional image. Have a look at websites of companies in your local area for those with poor images and then contact them with an offer for bespoke photography, explaining the benefits.
- Get to know your competitors
You may be thinking why should I get to know my local competitors? Well the answer is that they may refer work your way if they’re too busy or unavailable.
Wedding photographers in particular can often be booked up well in advance so you may want to establish a mutually beneficial relationship with another local photographer.