5 Reasons to Keep Your Content Fresh

Running a small business can take up a great deal of time which is no doubt why so many websites are left to go stale and lifeless.

If you’re serious about making the most of your online presence then you should make time to update your website with unique and relevant content because of the following 5 reasons;

• Search engines like fresh content

It’s no secret that the search engines place a lot of emphasis on regular, relevant and unique content on websites. If you write your copy and just leave your site to stagnate you’re missing out on a huge part of the search engine optimisation process as well as playing into the hands of your competitors.

• Users like fresh content

Imagine you had a friend and everyone time you went to visit them they just said all the same things as the last time you met up with them, it would be pretty boring don’t you think?

Your website can easily turn into that boring friend nobody can be bothered to visit anymore if you don’t get some fresh, unique and optimised articles on there every once in a while.

• Gain a competitive edge

There are plenty of businesses out there large and small who don’t bother with a company blog or telling people what’s going on. You can gain an advantage over your lazier rivals by updating your site on a regular basis with articles and news based around your chosen keywords and phrases.

• Get more incoming links

Another good reason to keep your site fresh with interesting and relevant content is that it can be picked up on by other people and linked to from their sites. This has two main benefits to you; it drives more traffic to your site and can also help boost your search engine rankings.

• You can get someone else to do it for you

If you don’t have the time, inclination or writing ability to post regular content on your small business website then you could hire a freelance copywriter to do it for you.

Make sure you ask them if they can write the meta titles and descriptions for your articles too and what else they know about making sure articles are optimised i.e. including keywords in headlines and the first line of body copy etc.

If you liked this article you may also want to read my top 10 business blogging tips

This entry was posted on Tuesday, November 9th, 2010 at 9:00 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.