Five Benefits of Article Directory Sites

Submitting unique articles to article directory sites will benefit your business in a number of ways. Discover five good reasons to take advantage of this method of promoting your business online…

• Boost your search engine rankings

Many article directory sites carry a lot of influence with the search engines. By having a keyword rich link back to your own site from your articles, you can boost your ranking for those terms.

One of the leading article directory sites which is great for this is ezinearticles.com but you must adhere to their guidelines and not spam your article with self-serving links.

• Increase brand awareness

Many of the article directory sites allow you to add an author profile to the foot of your articles. This is the ideal place to describe your own experience and what your business does.

You never know who might read this profile and feel compelled to contact you via your website. Sites such as ezinearticles.com also allow other sites to publish your articles which can also raise your profile online.

• Position yourself as an expert

Having your name as the author of your articles can help to increase your own profile and that of your business worldwide.

The key to this is writing well considered and useful posts that people will value. If writing isn’t one of your strengths then you could always ask a copywriter to do this for you.

It’s important that you submit unique articles to these directory sites rather than just copying and pasting existing ones from your own website.

• Drive more traffic to your website

The major article directory sites get massive amounts of hits every single day. While only a small percentage of these people will be interested in your articles, it should still amount to a significant amount.

• Free to use

The majority of article directory sites are free to use. You can get all the benefits listed above just by investing some time and effort into writing articles or rewriting existing ones.

If your small business is just starting out and you don’t have a marketing budget, article directories are a great place to start promoting your business online.

If you liked this post you may also want to read 5 reasons to keep your website content fresh

This entry was posted on Monday, December 27th, 2010 at 8:00 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.