Top 10 Marketing Tips for Electricians
Put the spark into your business by reading our top 10 marketing tips for electricians below.
- Look at other local electrician’s websites
If you’re not sure what you want on your website it’s a good idea to look at other electrician’s sites. This can let you decide on things you want and don’t want to include when it comes to designing your own site. If there’s a site you really like, often you’ll find a link to the designer at the bottom of the screen.
- Only make promises you’re able to keep
It’s easy to make outlandish claims on your website but if you can’t actually back these up then you’re shooting yourself in the foot. For example saying you’re the cheapest electrician in town or that you guarantee a response to all enquiries within the hour could backfire on you if these claims aren’t realistic.
- Build confidence online
If people are going to be comfortable in letting you into their home to work on their electrics then they need to be able to trust you. Having a website in the first place will give you more credibility but it’s also a good idea to display the logos of any professional trade associations you belong to as well as a postal address and landline number.
- Focus on your local market
If you’re doing your own search engine optimisation (SEO) it’s important to focus your efforts on your local market. For example if you’re an electrician in Manchester you’ll want to be found for geographic terms such as “Manchester electrician” rather than more generic terms like “electrician”.
- Use your free time to market your business
Even if you’re busy most of the time you don’t know what’s around the next corner and your work could soon dry up. Therefore it’s a good idea to use any free time you have to keep marketing your business online and don’t let your competitors gain an advantage over you.
- Keep your website fresh
Customers tend to get turned off when they look at a website and it’s not been updated for a long time. A tell tale sign is having ©2006 in your footer and not updating it each year. Fresh content is also a good idea even if you just write an ‘electrician’s tip of the week’ and upload it to your site it will at least show potential customers that your business is current.
- Give your business an online face
When you’re participating in consumer or business forums it’s best to be the public face of your company rather than hiding behind a business name and logo. Getting your face seen on forums and social media sites like Twitter will give your business a more personal feel.
- Sponsor something locally
Sponsoring a local event or sports team can give your business great exposure in your area. Many local papers will print pictures of football matches played every week and by sponsoring a team you could have an advert for your electrician’s business on the back pages throughout the season.
- Set yourself a monthly marketing budget
At the start of every financial year you should work out a budget for marketing your business to make sure you do something every month to keep the momentum going. Even if you’re really busy, you still want to keep your name visible locally and this may even lead to you expanding and taking on staff.
- Use the right words on your website
One of the most common mistakes people make when writing their own website text is to write about their company rather than how they can help their customers.
Using the word ‘you’ rather than ‘we’ can make a big difference to how people interpret your website. For example rather than saying “We have been established for 20 years and have 10 staff” you could say “You will benefit from two decades of electrical experience and our fast response rates will save you time.”
Electricians will be impressed more if they get this top 10 marketing tips. Thanks for sharing.