When you’re thinking of hiring a copywriter to write your website content or regular articles, do you know what to look for?
We’ve put together 10 questions below that you should ask to make sure you get the right copywriter for your business.
- Do you have any SEO knowledge?
When you’re hiring a copywriter to write web content or articles for your site, SEO knowledge is definitely a bonus. For example do they know where to strategically place your chosen keywords and phrases to get the biggest SEO benefits? Do they understand the importance of anchor text and alt tags for SEO content writing?
- How many sets of revisions are included in your price?
There’s no guarantee you’re going to like what your chosen copywriter has written for you. Rather than ask the question afterwards, make sure you’re clear about how many sets of revisions (if any) are included in the price quoted to you.
- What if I’m still not happy?
Let’s say that your copywriter tells you they’re happy to make two sets of changes to your text and even after doing these you’re still not happy. Will they charge you the same amount again to re-write all your text or offer a reduced rate?
Again it’s much better for both parties to have everything in writing before going ahead so there are no nasty surprises.
- Can you give me links to websites you’ve written for?
It’s always a good idea to ask to see examples of work before making a decision on which copywriter to hire. Any copywriter worth their salt will have a portfolio section on their website but it does no harm at all to ask for a few more examples.
- Do you have any case studies you can show me?
Before hiring a copywriter you should think about what you want their text to achieve? Should it turn visitors into customers or prospects or do you just need copy for information purposes?
If you want your copy to get results, then ask potential copywriters if they can demonstrate this rather than just supplying you examples of their writing.
- Have you written for clients in my sector before?
Depending on your own opinion this may or may not be important. Some people prefer industry knowledge and experience in a copywriter while others welcome a fresh approach to their business.
It’s wise to ask this anyway as the copywriter may have recently written for a competitor which could affect your decision as to whether to hire them or not.
- How do you charge for your work?
Some copywriters charge by the word, some charge based on an hourly or daily rate and others will provide a fixed quote for your project.
Of course, if you’re not happy with the pricing model, you can always ask for your preferred option or find another copywriter who meets your needs.
- How quickly can you turn my project around?
In order to avoid any misunderstandings it’s wise to get a completion date for your copywriting project agreed in writing.
You should always try to be specific regarding your deadline, for example rather than saying next week will be fine, give a deadline such as 5pm on Wednesday.
- Do you outsource any copywriting?
When you’re hiring a copywriter it’s worthwhile asking if they do all the work in-house or if it gets outsourced. If your work is being outsourced you may be getting charged a premium for copywriting that isn’t up to scratch.
- Why should I choose you over other copywriters?
The answer you get to this question should help you make up your mind. If the copywriter can’t give you any valid reasons then how convincing is their writing going to be?