Top 10 Marketing Tips for Solicitors

If you’re a solicitor and looking for ways to gain more business online, read our top 10 marketing tips below now.

• Write articles based on current news stories

A great way to get more traffic to your website is to write articles based on current news events. For example a high profile couple might be going through a divorce or a celebrity will may be getting contested. You can use these stories as an angle for promoting your services to prospective clients.

• Redesign your website

If you already have a website that’s been in place for some time, have a good look at it from a client’s point of view to see if you think it needs redesigned. Do you know what your clients expect from a solicitor’s website in terms of the way it should look? Does your website look like every other solicitor’s website in your area?

• Use downloadable documents to save time

You can save yourself and clients valuable time by having downloadable documents such as new client questionnaires available on your website. These documents can be completed by the client before they come to their initial appointment.

• Pay a copywriter to write your website text

If you’ve written your own website text you may want to get a professional copywriter to look over it. Why? Because as a solicitor you’ve probably written it using language and terms you’re comfortable with but your target market may not be. A good copywriter will be able to communicate the benefits of using your firm of solicitors in a clear, concise and jargon-free way.

• Try out pay per click advertising

You may not think many people are searching for solicitors online in your area but you might be surprised. You can use the free Google Adwords Keyword Tool to see how many people are searching for “solicitor” followed by the name of your town or city.Experimenting with pay per click marketing is a good idea to see if it works for your firm or not.

• Become an expert in your field online

There are many websites that have regular blog posts or columns written by solicitors offering advice to businesses or the general public. Writing articles for sites like these will raise the profile of your business significantly.

• Add a frequently asked questions section to your website

Many of your clients either won’t have used a solicitor before nor had the need to for some time. With this in mind it’s good to have a comprehensive FAQs section on your website to address the most common queries and concerns that potential clients may have.

Your FAQs can be used to help develop a feeling of trust amongst potential clients who are visiting your website.

• Make use of online press releases

Whether you’ve just launched a new service, appointed a new partner or have won an award, distributing an online press release is a cost effective way to boost your profile and generate incoming links to your website.

• Create a database of client’s email addresses

Rather than always focusing on winning new clients, it pays to keep in touch with previous ones too. Professional email marketing can help you generate new and repeat business and is a very cheap way of keeping in contact with clients.

• Give a free guide away online

The public perception of many solicitors is that they are expensive to use and will charge you for every minute of their time. You can go some way to dispelling this myth by giving a free guide away via your website related to your specialist area.

This entry was posted on Thursday, December 30th, 2010 at 8:00 am and is filed under Industry Specific Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.