Archive for January, 2011
What to consider when starting your own small business
Outsourcing your online marketing activities can be a great way to save time when starting a small business. Read on below to find out some of the main pros and cons of outsourcing various aspects of your small business online marketing. Read the rest of this entry »
Online pitfalls you need to avoid
Many small business owners choose to do their own search engine optimisation (SEO). Read on below to discover six of the most common mistakes people make… Read the rest of this entry »
How To Attract More Patients Online
I’ve compiled my top 10 marketing tips for dentists below to help you make more of your online presence and get more patients in your local area. Read the rest of this entry »
7 steps to getting your emails noticed and read
Email marketing can be a very useful tool for small businesses if done correctly.
Getting your emails past the spam filters is one thing, but how can you give your newsletter or promotion the best chance of being read once it hits someone’s inbox? Read the rest of this entry »
What is a website conversion funnel?
If you think of all the visitors to your website as water, the aim of your conversion funnel is to get as much water as possible from the mouth of the funnel (your home page) through to completing your contact form or making an online purchase. Read the rest of this entry »
How To Alienate Your Readers Online
There are a number of ways you can alienate your target market through the way you display the text on your website.
Read on below to discover five common mistakes made by small businesses when trying to communicate with their customers online. Read the rest of this entry »
What Do the Next 12 Months Have in Store?
2010 was a roller coaster ride for many small businesses online. While some were given a much needed boost by the changes to Google Places listings, others saw PPC costs rise to a level that was no longer sustainable.
So what does 2011 hold for online SMEs? While there’s no way of knowing for sure just yet, it’s not going to stop me making some predictions. Read the rest of this entry »
Getting People to Click Through to Your Site
Each of your website pages should have a meta description. These two lines of text can appear in the search engine results under your meta title and should be used to encourage people to click through to your site.
Read on below and discover how to write great meta descriptions for your own website. Read the rest of this entry »
Meta Titles – The Do’s and Don’ts
Each of your web pages should have a unique meta title.
The meta title appears in the browser window as well as the heading for your search engine results so it’s important to get right.
Read our do’s and don’ts for writing your meta titles below.