3 Good Reasons to Ask & Answer Questions

Despite having millions of members worldwide, LinkedIn is still not universally adopted by small business owners as a way to market their companies.

The article below explores three of the main reason to get interactive on LinkedIn by asking and answering questions.

Raise your profile

With millions of professionals on LinkedIn from all over the world, it’s an amazing platform from which to raise your personal and company profile.

By asking or answering a question related to your industry, you can put yourself in front of other influential people and interact with them.

Answering questions in particular is a great way to demonstrate your own knowledge and expertise as well as providing useful links to back up your points.

Get more traffic to your website

If you’ve got a company blog then linking back to it from your individual LinkedIn answers allows you to provide more information on a certain topic to provide a more comprehensive answer.

If a particular question gets a lot of replies, your link could be a good source of traffic to your website and also result in more blog subscribers.

The great thing about getting traffic in this way is that it is relevant and has come from people who have already demonstrated an interest in your services or a particular industry related topic.

Find suppliers and staff

You can use questions on LinkedIn to ask for recommended suppliers. This can prove invaluable if you’ve just started out in business and want to find a supplier for a specific need that others have already used.

Through interacting on LinkedIn via the questions and answers section you may also come across someone who really impresses you. This could lead to you wanting to employ them when you have a vacancy or going into partnership with them on a particular project.

If you’re not already using LinkedIn register now because the benefits detailed above are all free and could transform your small business.

If you liked this article you may also want to read my top 10 LinkedIn tips

This entry was posted on Wednesday, February 23rd, 2011 at 8:48 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.