How do Your Visitors Behave?

image credit: Cieleke

One of the main statistics you’ll see on your Google Analytics page is the bounce rate.

This means nothing to a lot of small business website owners, so don’t worry, you’re not alone.

Keep reading to find out more about what your bounce rate means and what you can do to improve it. Read the rest of this entry »

It’s Good to Share

What is social bookmarking?

Social bookmarking is a way to share your own and other’s content with people online.

This is done through ‘bookmarking’ content on specialised websites so that others can then read it, comment on it or vote on it. Read the rest of this entry »

5 Reasons it Didn’t Hit the Mark

Today has seen the launch of a new initiative called StartUp Britain, which is a website promising “everything you need to know about starting up in one place”.

There are a number of successful entrepreneurs involved in the project but judging by the launch and the backlash from some on Twitter, it’s doesn’t really live up to its promise.

Read on to read 5 reasons why StartUp Britain is not up to the job. Read the rest of this entry »

3 Ways to Avoid Online Distractions

While social media sites such as YouTube, Twitter, Facebook and LinkedIn undoubtedly have their benefits, being active on all of them can take up too much of your time.

Don’t feel under pressure to participate in every single social media platform – it can become addictive and before you know it, you’ll be doing little else!

Below are three ways you can avoid social media meltdown and spend more time on what really matters – running your business. Read the rest of this entry »

3 Ways You Can Make More of it Online

If you’ve got a small business with an online presence, are you making the most of your opportunities to earn more money?

This article looks at three ways you can put your knowledge and expertise to good use online to bring in more profits for your business. Read on below to find out how… Read the rest of this entry »

Making Your Website Text Easy to Read

Your website text may be fantastic but if you lay it out in way that’s hard for people to read, it won’t bring in sales and enquiries.

Keep reading to discover five quick tips to make sure your copy is as eye-catching as possible. Read the rest of this entry »

Some More Places to Find Great Tips

I thought it would be good to share some of my own favourite small business marketing blogs with you.

The sites below aren’t ranked in any way – they just appear because they’re full of useful hints, tips and information when it comes to promoting your small business. Read the rest of this entry »

How to Drive Repeat Business to Your Website

In my experience too many small business owners focus on trying to win new customers rather than keeping the ones they’ve got.

Customer loyalty doesn’t just happen; you have to create the right conditions for it.

Read on to discover six easy-to-follow steps to promote customer loyalty in your business. Read the rest of this entry »

Put These Useful Free Tools to Work

There is so much more to Google than simply being a search engine used by millions of people every day.

Some Google services slip under the radar a little bit compared to the well known such as Adwords, Chrome and Maps.

Read on below to discover three Google services you may never have heard of but could make the day-to-day running of your business so much easier. Read the rest of this entry »

Save Time & Money by Putting the Web to Work

Recruiting for your small business can be a real headache or you can take a more hands-on approach and use social media to find your new employees.

If you do decide to go down this route, make sure you comply with all the relevant legislation that applies to offline recruitment advertising.

Below are four benefits of using social media sites such as Twitter to look for suitable candidates for your company. Read the rest of this entry »