StartUp Britain Launch

5 Reasons it Didn’t Hit the Mark

Today has seen the launch of a new initiative called StartUp Britain, which is a website promising “everything you need to know about starting up in one place”.

There are a number of successful entrepreneurs involved in the project but judging by the launch and the backlash from some on Twitter, it’s doesn’t really live up to its promise.

Read on to read 5 reasons why StartUp Britain is not up to the job.

It recommends an American logo design portal

Yes, it’s all about starting up or growing your business in Britain – a land where apparently, there are very few or no good logo designers.

The site recommends 99designs as a good place to go for your business logo. It’s an American company with its main mailing address in San Francisco. The idea of the site is you post your project and budget and then people submit ideas for free – you choose the winning one and pay the successful designer.

It admits to not having everything yet

StartUp Britain launched today in a blaze of publicity, but it seems the website is not quite finished yet. It claims to have “everything you need to know about starting up in one place”, except by their own admission, it doesn’t with a new features launching soon link.

The internships link features overseas opportunities

Again, this dedicated portal for start-ups in Britain seems to be happy to recommend overseas opportunities. The link to internships (at the time of writing) features roles in Canada, Peru and Germany.

There’s no mention of copywriting as an important service for start-ups

Business plans, logo design and web design all get a mention on the site but copywriting seems to be ignored completely.

As someone who works with a lot of start-ups and growing companies myself, I know what a positive difference professional copywriting can make to a business, but this seems to have been overlooked.

It looks like a glorified portal for big companies to offer discounts

All over Britain, there are small to medium sized companies in every sector who would love to work with start ups and growing companies, offer them discounts and incentives to help make them a success.

The StartUp Britain site has offers from big corporations such as Barclays, Fujitsu and PayPal amongst others though and it seems to ignore the types of businesses they’re trying to help.

Summary

To add some balance to this article, I think the idea itself is a good one but it’s not been executed properly. The site only launched today though so it may adapt in time and provide the really useful range of information and services to start ups that it aims to.

Perhaps a more regionalised approach with links to offers and advice from local and successful small business owners would have been a better idea?

Time will tell, if you want to make up your own mind visit StartUp Britain