E-commerce Sites and Distance Selling RegulationsAuthor: Jamie | Filed under: E-commerce
Follow These Guidelines Before You Launch
If you’re planning to sell anything online you need to be aware of the distance selling regulations (DSRs) and make sure you comply.
This article looks at some of the main DSRs (applicable in the European Union) and what you need to do as a small business e-commerce site owner.
Below are some of the key DSRs you need to be aware of before having your e-commerce site designed and developed.
- Be clear about who you are
When you’re selling online you need to ensure people know exactly who they’re dealing with, whether you’re an individual or company.
- Provide a clear description of your products/services
You must also make it clear what it is you’re selling. Being vague about your products/services isn’t likely to generate much online business anyway in this age of savvy internet shoppers.
- Tell people the total price they will pay
Whether you choose to do this at the initial stage or when people come to checkout, you must display the full price people will pay including any taxes.
- If you ask for up-front payment you must supply a geographical address
Again, this is about common sense and instilling confidence into potential customers. If you only have a mobile number and email address on your website, it may put doubts in people’s minds about giving you their card details.
- Information on any delivery costs
As well as stating the full price of your product or service, you also need to inform people how much it will cost for delivery.
- Details on the customers’ right to cancel their order
A customer might change their mind about their purchase, and if they do, you need to have information on your website or confirmation email detailing their right to cancel and timescales.
To learn more about distance selling regulations, you can read the full document from the Office of Fair Trading