Discover What the Web’s Saying About You
When was the last time you Googled your own name or your business name?
Why does it matter? Well, it matters because there are millions of blogs, review sites and people on forums and Twitter all talking about businesses they’ve dealt with.
More and more people seem to be turning to the web to air their complaints, and these complaints may be getting picked up by Google and other search engines.
Imagine typing your company name into Google and finding a scathing review in position one – think of the damage that could do to your reputation.
So what might you find when you Google yourself?
- A bad review
Bad feedback on you or your business on page one of Google is definitely something you need to sort out. If the information is false, you should contact the offending party immediately.
If the bad publicity is true then you need to populate the results with positive content to drive the damaging site onto page two where a lot fewer people will see it.
- No mention of you or your business
As the old Oscar Wilde saying goes “The only thing worse than being talked about is not being talked about.”
If there’s no sign of your business on page one of the search results when you enter your company name, you need to do something about it and quickly. Many people will type a business name into Google if they don’t know or can’t remember your web address. If you aren’t listed they may just give up and look elsewhere.
- Your own website and social media profiles
In an ideal world, you’d like to find your company website in position one when you Google your business name. You should also Google your own name to see if you’ve been mentioned on any business forums or blogs.
Even if you do only find positive mentions of you and your business, it does no harm at all to add to these by writing optimised blog posts and participating in popular online forums.
Google your own name and business name now, because it only takes a few seconds and could unearth some information you didn’t even know existed about you online.