I’ve mentioned guest blogging in a few of my posts as a way of getting traffic and incoming links to your site, but how do you go about it?
Read my beginner’s guide to guest blogging below to find out more.
What is guest blogging?
Guest blogging is when you write an article or blog post as a ‘guest’ of someone else’s website.
The benefits of guest blogging are two-fold; you can drive more relevant traffic to your site and also get a valuable link or links back to your own website which is good for SEO.
The first part is deciding which blogs you want to contribute to.
The initial step is to choose a site or sites relevant to yours. For example, if you run a local letting agents there’s no point approaching websites that are focused on something unrelated such as mobile phone technology.
The reason for this is Google places a lot of importance on relevance when it comes to the search engine rankings. Also, the likelihood of you getting interested visitors to your letting site from one on mobile phone technology is slim.
There are two main ways to find guest blogging opportunities; do a search online for ‘guest blogging’ followed by your industry or contact blogs you want to contribute to directly.
Writing your post
Nearly every site that accepts guest blog posts will have their own guidelines. These can cover number of words, links within your article, structure and more.
Make sure you follow any guidelines to the letter in order to give your guest blog post the best chance of being accepted and published.
It’s vital you check and double check your article for any spelling errors too.
After your article goes live
A lot of guest bloggers get their articles published and disappear into the sunset.
It’s common courtesy to subscribe to any comments made on the post and reply to these yourself, after all it’s your opinions and thoughts people are responding to, not those of the blog owner.
I use guest blogging a lot myself to bring more traffic and links to my site as well as raising my profile as a small business blogger.