A Valuable Keyword Research Tool
Google’s Wonder wheel is a useful tool for doing keyword research. The problem is it’s not universally known and is hidden away on the main Google search screen.
Keep reading to discover more about the Google Wonder wheel and how it works.
Where can I find the Wonder wheel?
For such a useful and free to use tool, I’m not sure why the Wonder wheel is hidden away by Google.
If you go to google.co.uk or .com, enter your search term and look down the list of options on the left hand side, you’ll see a menu titled “More search tools” and a sub-menu “All results”. Within this menu you’ll find the Wonder wheel option.
Why is it useful?
The Wonder wheel is very useful as a keyword research tool. If you’ve just launched your website and are not sure what keywords/phrases to target then it can give you plenty of ideas.
Also, if you’re about to embark on a new pay per click advertising campaign, it can help you identify terms and phrases you may not have thought of yourself.
Let’s take a look at an example; if you were a photographer in Portsmouth and entered “photographer in Portsmouth” as your search term you would see the following.
Each of the terms you see can be clicked on to then create another set of related terms and phrases. For example, if you clicked on “wedding photographers Portsmouth” you would see this.
You can see from this it’s useful for giving you more geographical suggestions based on the original term you clicked on which could give you more ideas for keyphrases to target.
Is it useful for anything else?
Google’s Wonder wheel is also good for competitor analysis. As you’ll see from the screenshot below, it lists the results for your chosen term on the right hand side of the page.
This lets you see who else in your area is ranking for a specific term/phrase through pay per click or the natural Google listings.
If you found this article useful you may also want to read my top 10 keyword research tips
Please share your thoughts below on the Wonder wheel and whether or not you’ve found it useful.
I love wonder wheel and wondered the same thing, why does Google hide it? Its helpful in so many ways! I use it to help me come up with more blog post ideas. I type in a topic I’m thinking of doing and then go from there.
Hi Allison, nice to hear from you again. It does seem strange that Wonder wheel is hidden away when other less useful Google services are given more prominence. I haven’t actually used it for getting blog post ideas before, but I will now. Thanks.
I know of long tails, but holy cow…THAT long?
Dennis Edell | Direct Sales Marketing recently posted..100 Down Thousands to Go!
Hi Dennis, I think there are usually a few gems amongst the long tail keywords if people are prepared to put the work in to find them. I ran a PPC campaign for a client with a very low budget recently and a very long tail key phrase cost them under 5 pence a click and brought them in around £800 of new business for an outlay of about £3. (Sorry my numbers are in British money
Jamie Fairbairn recently posted..7 Words and Phrases People are Tired of Reading
Hey Jamie,
I have used the Wonder wheel but you explained it better. I am also going to read the SEO tips you suggest. I need it. Thanks.
Rob recently posted..Interview With Farouk Radwan From 2KnowMyself
Hi Rob, thanks for commenting and am glad you found this article useful. Best of luck with your SEO, let me know if you have any questions and I’ll do my best to help. Cheers, Jamie
I have started using it for my keyword research and it’s actually very helpful for longtail keywords.
pc tricks recently posted..Eset Nod32 Username And Password May 16- 2011
it appears wonder wheel has been removed today in googles new interface design – idiots…
Thanks for pointing this out Richard – I’m amazed by this decision, it was a really useful tool. I’d have preferred they’d got rid of something else.
Hi Jamie – Yeah like half the rubbish that appears under more tools – may just be a transition thing – fingers crossed
Richard recently posted..Online habits of Affluent Well-off Travellers
I Can not find the wonderwheel anymore.
Has Google changed something?
Thanks for you feedback.
Its officially gone – for now
http:/searchengineland.com/official-the-google-wonder-wheel-is-gone-84105