Don’t Sit Back and do Nothing
A lot of people start their online business with little thought about to do once it’s launched.
The old saying “build it and they will come” doesn’t apply online – you have to let people know your website exists.
This article looks at why doing nothing with a new website is never a good idea.
Ideally, you should have done some groundwork for the launch of your site before it’s actually happened, but if you haven’t, here are a few things to consider.
Could you find a needle in a haystack?
With millions of websites already online and more being launched every day, what chance has yours got if you don’t promote it online?
Whether it comes naturally to you or not, you have to make your site visible online and get known. There are lots of free ways to do this.
The chances of enough people finding your website to make your online business work without any sort of marketing are slim to none. Remember that only a small percentage of visitors to your site will actually turn into customers.
Would you buy a shop in a dead end street with no parking?
Not many small business owners would answer yes to this question. If your answer is no, because you’d be hidden away and get no passing trade, then the same applies if you do nothing to market yourself online.
Your website may as well not exist and you won’t get much return on your investment in it.
Are all your eggs in one basket?
You may have already started some online marketing. For example, a pay per click advertising campaign through Google Adwords may be using up your entire budget with little return.
When you’re starting out in online marketing you won’t know what methods are going to work for you and which will fail. With this in mind, it’s best to split your budget amongst a few different areas then analyse these to see what brought you the best return on investment.
Before you do any online marketing it’s essential you know what you’re doing or outsource it to someone with a proven track record.
For example, you could spend £200 a month on Google Adwords and get no business but someone with experience could turn your £200 into a lot more.
Marketing your business online should be an ongoing activity. The sooner you start, the sooner you’ll get the rewards. If you’ve got any opinions or questions, please leave them in the comments below.