Don’t Sit Back and do Nothing
A lot of people start their online business with little thought about to do once it’s launched.
The old saying “build it and they will come” doesn’t apply online – you have to let people know your website exists.
This article looks at why doing nothing with a new website is never a good idea.
Ideally, you should have done some groundwork for the launch of your site before it’s actually happened, but if you haven’t, here are a few things to consider.
Could you find a needle in a haystack?
With millions of websites already online and more being launched every day, what chance has yours got if you don’t promote it online?
Whether it comes naturally to you or not, you have to make your site visible online and get known. There are lots of free ways to do this.
The chances of enough people finding your website to make your online business work without any sort of marketing are slim to none. Remember that only a small percentage of visitors to your site will actually turn into customers.
Would you buy a shop in a dead end street with no parking?
Not many small business owners would answer yes to this question. If your answer is no, because you’d be hidden away and get no passing trade, then the same applies if you do nothing to market yourself online.
Your website may as well not exist and you won’t get much return from your investment in it.
Are all your eggs in one basket?
You may have already started some online marketing. For example a pay per click advertising campaign through Google Adwords may be using up your entire budget with little return.
When you’re starting out in online marketing you won’t know what methods are going to work for you and which will fail. With this in mind it’s best to split your budget amongst a few different areas then analyse these to see what brought you the best return on investment.
Before you do any online marketing it’s essential you know what you’re doing or outsource it to someone with a proven track record.
For example, you could spend £200 a month on Google Adwords and get no business but someone with experience could turn your £200 into a lot more.
Marketing your business online should be an ongoing activity. The sooner you start, the sooner you’ll get the rewards. If you’ve got any opinions or questions, please leave them in the comments below.
Luckily these days, you have to spend very little to noting ever for marketing or advertising. There are so many free opps available, it makes it real easy.
I’d love to subscribe to your blog and comment here but I need a subscribe to comments plugin, can you please install one ASAP.
Dennis Edell@ Direct Sales Marketing recently posted..100 Down Thousands to Go!
Hi Dennis, you’re right, there are many more ways to promote a website online for free than there were even 5 years ago.
Ask and ye shall receive – I have added a subscribe to comments plugin just for you!
People need to plan perfectly before starting the blogging like anything else. Only then they will get success otherwise its easy to get lost ion the crowd.
Shaan @GeekyStuffs recently posted..Can You Make a Living Through Professional Blogging
Wow – you’re busy leaving comments for me today Shaan, thanks very much.
You definitely need to have a strategy in place before you launch otherwise like you say it’s harder to get noticed.
Website is Live and now the most difficult part only begins – website promotion. The next task an online entrepreneur has to perform is to attract targeted traffic to a website and afterwards to monetize it effectively.
Terje Sannarnes recently posted..Email Notifications as a Powerful Tool of an Entrepreneur
Hi Terje, thanks for commenting. It definitely pays to have an online marketing plan in place long before a website goes live.
Hi Jamie
I have just come across your website and it is like a breath of fresh air! So straightforward, so – dare I say it – sensible, and none of the air talk that happens on other blogs. I am a newbie to social media and even the clear way your website is set out is refreshing. Keep up the good work.
Hi Polly, thanks so much for your kind comments, I really appreciate them. I’m glad you like the site and if there are any topics you’d like me to write about in the future, please just let me know.
Best wishes and thanks again.
Jamie
Jamie Fairbairn recently posted..Why Small Business Owners Need to Read Blogs