Marketing your own small business online can take up a lot of your time.
So why do some small business owners waste theirs by focusing too much on their rivals?
I hear comments like this from people every month “XYZ company have now got more Twitter followers than me – what should I do?”
Find out the answer by reading below.
Every small business is different
- Does it matter if your biggest local rival has more social media fans/followers than you?
- Does it matter if they’ve had their website redesigned?
- Does it matter if they’ve just started writing a blog?
The answer to all of these questions is NO.
There’s nothing wrong with an occasional glance over the other side of the fence as it were but don’t let it become an obsession.
Have you listened to any politicians recently? A lot of them will tell you what the other side is doing wrong without ever telling you how they’d do something positive to address the issue.
The same principle applies to your small business; losing your focus and not listening to what people really want can damage your company.
Be decisive, be proactive and let your competitors worry about you.