If you’ve never heard of QR codes or are just not sure what they’re used, my handy beginner’s guide will give you the lowdown.
What is a QR code?
A QR or Quick Response code is a 2D code (like the one above) which can be scanned by a smartphone to direct people to a particular piece of information.
For example, if you scan the code above, you’ll see it brings up my website address www.searchblogger.co.uk
Why are QR codes useful?
You may have already seen QR codes popping up on billboards, product packaging and even people’s business cards.
QR codes don’t just direct people to websites; they can also be used for;
- Phone numbers
- Social media accounts
For example, using a QR code on your business cards can let people quickly and easily find out more information about your company or view your social media profiles just through using their smartphones.
Well known brands such as McDonalds, Pepsi and Starbucks are already using QR codes, but they’re not exclusively for global corporations.
If you’re advertising your small business online or offline you could save money on advertising space by having a QR code rather than a full page of information about your company.
Smartphones are incredibly popular worldwide now so QR codes present another good opportunity for businesses to promote themselves online and offline. It’s also rumoured that Facebook will be making use of QR codes soon so make sure you don’t miss out.
How can I generate my own QR codes?
I generated my QR code on this page for free using quikqr.com but there are lots of sites out there if you enter “QR code generator” into Google.
This article is just an introduction to QR codes – if you have any questions please leave them in the comments below and I’ll do my best to answer them.