Your First Week on Twitter – Part 1: Setting Your Strategy
Author: Jamie | Filed under: Social MediaThis is the first of three parts to my First Week on Twitter series aimed at small business owners who are ready to spread their wings on the popular social media site.
You’ve probably heard or read lots if conflicting information about Twitter, so I hope my three articles this week will help give you an easy-to-follow guide.
Keep reading to learn more about step 1: setting your strategy.
My first step is to go nowhere near Twitter without first thinking about why you want to use it.
There are many reasons people use Twitter;
- To be social and chat with other like-minded business people online
- To raise awareness of their brand
- To offer customers an easy line of communication with the company
- To try and encourage online sales
- To attract visits to their latest blog articles
The five points above are not mutually exclusive; you may want to focus on just one or maybe all five.
The main point is to have a focus and strategy before you start. Without this, Twitter can become a significant distraction and before you know it you could be spending an hour or more on there each day without actually achieving anything.
Some people will tell you just to enjoy it and ‘be social’ – but think about it; it’s like having a High Street shop and just chatting to people all day rather than trying to sell anything.
If you have a lot of time to waste each day then fine, be as social as you want to be and make hundreds of new friends; meanwhile in the real world other people will be making a real go of their businesses and leaving you behind.
Twitter is not suited to every business type; if you can’t think of a legitimate or worthwhile reason to use it, then don’t!
Have a think about what you want your Twitter strategy to be and I’ll publish part 2 on Wednesday which explains how to set up your Twitter account in the best way possible.
If you have any questions, please leave a comment below.
Image Credit: forwardcom
“if you can’t think of a legitimate or worthwhile reason to use it, then don’t!”
First rate advice for ALL the social networks.
Dennis Edell | Direct Sales Marketing recently posted..How to Make Social Media Marketing Work for You
Thanks Dennis, I read something interesting the other day suggesting there is a huge lack of successful Twitter case studies around. I think using it to create leads and business only is very difficult. People need to think long and hard before deciding to use it rather than just feeling they should be.
Well put Jamie, this is why there are thousands of dead accounts across all the networks. People being told they must sign up and then they do nothing with it because there was no substance behind their signing up.
Dennis Edell | Direct Sales Marketing recently posted..Never Stop Pushing Your Business Forward