Standing out in the recruitment industry can be very difficult, but I’ve compiled my top 10 recruitment agency tips to help give you some fresh ideas. Read the rest of this entry »

Email has fast become the most important means of communication for business.  If your marketing strategy includes mass mail-outs, then an email marketing partner is something to consider.

If you choose to go it alone, you risk getting black booked as a spammer.  Using a third party, email marketing company enables you to deliver professional communications which help build stronger relationships with your prospects and existing clients. Read the rest of this entry »

A good navigation system is one of the most important aspects to web usability.  If your site is difficult to move around, your visitors will leave almost immediately.

Easy-to-use navigation is key to successfully guiding visitors through your site, keeping them engaged and away from that exit button.  If you get it right, you’ll see the rewards through greater sales, higher contact points and more sign ups. Read the rest of this entry »

Do you generate lots of web traffic but never bag as many sales as you’d like?  I often get asked by clients, ‘how do I turn website visitors into customers?’

Of course, your website content has to be good, and your site has to look professional to generate confidence in your product or service.  But there’s one thing that most people forget, a “call to action”. Read the rest of this entry »

What is Google+?

The idea behind Google+ is pretty simple.  To take the concept of Twitter, Facebook, Delicious and all those other social networking sites and make it better.

Many of you will be familiar with the social network concept.  So why is Google’s version any different?  On the face of things, Google+ isn’t a huge step away from what we know, but there are some neat little features to get familiar with.

Although Google+ isn’t quite the finished product, it’s almost there, so you’d better get ready. Read the rest of this entry »

Should my business create a Facebook Page?

If you’re new to the Facebook phenomenon, where have you been?

Facebook is one of the fastest growing social media applications on the internet.   But isn’t Facebook just for personal use? Traditionally yes, but businesses are increasingly tapping into the benefits of Facebook Business Pages.

In this article, I’ll provide a step by step guide to setting up your business page and importantly, how to ensure it’s a success. Read the rest of this entry »