Your website hosting company is a key part of your online presence. It determines how stable your site is, how much it costs to keep it up and how easy it is to maintain.

Getting the right deal is important. Here are 6 essential questions to ask before committing to a hosting contract. Read the rest of this entry »

One of the great advances to come from marketing online is the easy availability of data to base your decisions on.

The wealth of trackable information on everything you do makes continual optimisation a reality for even the smallest businesses. One of the simplest and most effective ways of doing this is A/B testing or split testing as it’s sometimes known. Read the rest of this entry »

Implementing a third party blog commenting system is a rite of passage for serious bloggers. As with all software, each system has its own advantages and drawbacks. Here I’ll take a look at 3 of the most common. Read the rest of this entry »

Following on from my article on whether you should use live chat on your website, I’ve now written more about the potential benefits. Read the rest of this entry »

E-commerce and trust go hand in hand. If people don’t trust your website they won’t give you their money.

It’s the same offline; would you buy a TV from someone in the local pub?

Keep reading to discover five essential elements of online trust. Read the rest of this entry »

Choosing your company name can be a bit like naming your child; it’s a very important decision and it will cause you problems if you change your mind at a later date.

In this article I’ll look at five common mistakes people make when choosing their company name. Read the rest of this entry »

Whether you’ve just started your business or have been trading for a while, you may not have had the chance or budget to set up your website.

That doesn’t mean you can’t get enquiries and interest online though, keep reading to find out how. Read the rest of this entry »

With Google’s algorithm updating on a near-constant basis, keeping up with the new rules of link building is a difficult task for anyone. With each update the game changes, and many tried and true methods become harmful myths.

In light of recent updates, here are some of the top offenders. Read the rest of this entry »

A stand alone website is no guarantee to lead generation and sales.  In today’s web environment, various online sources need to be tapped in order to reach out and encourage customers visits to your site.

In short, you need a full, online marketing strategy.

This article outlines five ways to build traffic for your e-commerce site. Read the rest of this entry »

It’s sometimes difficult to see an issue when you’re too close to the problem.

That’s why it’s important to get a fresh look at your site and find out what actually matters to real users.  By doing this, you could improve usability, customer experience and see financial benefits.

Remote usability testing is an increasingly popular method of helping website owners make positive changes to their site. Read the rest of this entry »