Keeping your Twitter account going takes time, effort and regularity. For some people that gets too much, particularly if they’re running a business at the same time. However, there are a host of reasons not to give up on it. Here are just five of them. Read the rest of this entry »

Ever looked at one of your competitors and wondered how they managed to get so many followers on Twitter? Accumulating more followers on Twitter takes dedication, hard work and perseverance. It doesn’t just happen overnight. Read the rest of this entry »

Twitter is like a cocktail party. There are always annoying guests who just seem to get in the way of everyone else’s good time. And just as those guests don’t seem to know they’re annoying half the time, some tweeters seem blissfully unaware of the trail of irritated followers they’re leaving behind them.

If you’re doing any (or all!) of these five things, you’re the person everyone wants chucked out. Read the rest of this entry »

Google recently announced that Places listings will no longer feature reviews from third party sites like Yell and TripAdvisor. Why is this change being made and how will it affect you? Read the rest of this entry »

The most basic tenet of SEO is ‘build links and your rankings will go up’. But there are different kinds of links. Other than where they come from, the words that form the link (anchor text) are tremendously important.

Should you build links that use the exact keyword you are optimising for? Something similar? Or something else altogether? Read the rest of this entry »

Plenty of businesses unsure of how to get the best out of social media turn to outside agencies to do it for them. It’s an understandable decision, but not necessarily a good one. Here’s why. Read the rest of this entry »

Blogging can seem forbidding for many small business owners. Too often they think they’ll never find the time to write long posts on a regular basis; after all, they’re too busy running their business. However, it doesn’t have to be like that… Read the rest of this entry »

With so much emphasis placed on the importance of social media and SEO in your online marketing mix, should good old fashioned email marketing be laid to rest?

The short answer is no, and here’s why. Read the rest of this entry »

Most small business owners see the primary benefit of  Twitter as attracting new business. However, running a successful Twitter account can teach a whole lot more than just how to attract new followers. Read the rest of this entry »

SEO depends on Google as much as it’s opposed to it. For every new SEO technique, there is an eventual algorithm update to stamp it out. As such, many of the tricks that used to work in the early days are now at best ineffective, and at worst will get you penalised. Read the rest of this entry »