Blogging can seem forbidding for many small business owners. Too often they think they’ll never find the time to write long posts on a regular basis; after all, they’re too busy running their business. However, it doesn’t have to be like that
Before you blog, you need to understand what you’re trying to achieve. This isn’t the same for everyone, there is no unified purpose to blogging. One of the attractions of blogging is the opportunity to really set out your stall however you want to.
Some people blog to give opinions on their industry, some people to show what happens behind the curtain, some to build links and search traffic and some for all of the above.
There are so many reasons to blog, and all of them are valid.
Long posts, short posts, wide posts, lamp posts
To come back to the fear of not keeping up with the writing, it’s important to realise that there are many different types of blog post, and all sorts of ways to approach them.
Although posts are very often approximately 400 word mini-articles on a given subject, some bloggers actually publish very short posts; little snippets of thought not much longer than a tweet or a Facebook status.
And then there’s Tumblr – almost nothing but photos. You don’t have to commit to a weekly tract on the state of the world. Sometimes just a picture is enough.
Being a maverick
In fact, tossing out the (imaginary) rule book and approaching your blog in a unique way (even if your unique approach is dictated by mitigating factors – like time) is a great way to stand out. There’s a lot of blogs out there, and company blogs in particular can struggle to be heard above the noise. The most successful are the ones that have some sort of idiosyncratic approach.
Don’t be afraid of showing your personality, only ever updating in haiku form or posting regular Instagrams of the office dog. The more you experiment, the more likely you are to find your niche.
You can blog however you like, whenever you like, as often as you like. So what are you waiting for?