Web hosting is one of those small things that everything else depends on. It may not seem as important as design, development, SEO and so on, but if it goes wrong, the rest becomes irrelevant. Read the rest of this entry »

Keeping up a regular, well kept blog is one of the best ways to generate traffic to your website. Although there are some great blog platforms out there that require very little technical knowledge, there are the occasional things that need some attention. Your URLs are one of them. Read the rest of this entry »

What is Google+?

Google+ is the new social network from Google. Having previously attempted social networking with the now defunct Google Buzz, Google+ takes all the best bits of Facebook and Twitter and binds them together with Circles (more on them later). Read the rest of this entry »

With the spread of broadband and the explosion of YouTube, video has become an integral part of the online experience. Going viral is the holy grail of online marketing, and businesses are desperate to join the quest.

But before blindly making your first leap into video, there are a few key questions you need to ask yourself first. Read the rest of this entry »

Taken as a whole, the app market is huge, and all types of businesses are keen to get a slice of the pie. But is a mobile app a good idea for a small business? Read the rest of this entry »

Now that almost every mobile phone is internet enabled, it’s important to consider every aspect of the mobile online experience. So how do you make sure your site is performing as well as it can in the mobile SERPs? Read the rest of this entry »

With the rise of social media, many people consider email marketing to be dead. However, if you run an e-commerce site, ignoring email marketing would be to ignore one of the most effective tools at your disposal. Read the rest of this entry »

It’s common knowledge that a website’s design can profoundly impact its effectiveness as a sales tool.

Achieving higher conversion rates is the motivation behind the constant redesigns and alterations made to e-commerce sites, but just because you can redesign your site, does that mean you should? Read the rest of this entry »

Every year, hundreds of small e-commerce sites fail because they used the wrong keyword strategy at the outset. Rather than chasing the (almost) impossible dream of ranking highly for a generic phrase like “watches”, find out how to be a bit more savvy using long tail keywords. Read the rest of this entry »

Every single word on your website should be designed to persuade the reader to do something you want them to; whether that’s to contact you, buy something or follow the next step in your sales funnel. But how do you persuade them? Read the rest of this entry »