Google Analytics provides a wealth of useful information about your website. Despite this, many small business owners only scratch the surface.

In this article I’ll look at “new vs. returning customers” and why this data deserves your attention. Read the rest of this entry »

Starting a blog is one thing; keeping it going week after week, month after month can be tough.

Worry no more. Below are 15 sources of inspiration if you’re struggling to think of a topic for your next blog post. Read the rest of this entry »

When we think of brands, we usually associate the term with businesses. However, with the rise of social media and the public nature of the internet, the opportunity to conduct some personal branding has arisen. Read the rest of this entry »

If you work online in any way, you will have built up some sort of online reputation. Maintaining some degree of control over it is desirable to say the least. This requires three core skills. Read the rest of this entry »

No matter how good your business, someone is going to bad mouth it online at some point. Whether they’re just a troll, or they have a point, sometimes it’s difficult to know how to respond. Read the rest of this entry »

Whether you’ve decided to give your product its own website or not, you’ve got to get the word out about it.

You should already have a head-start by having gone through this process with your core business, but you will have to sell your product as if it were an entirely separate venture. Read the rest of this entry »

You already have a successful website selling your services, but now you want to sell your product (e.g. e-book, online training course). Do you build a separate website, or just bolt it onto your existing site?

Here we look at the pros and cons of building a new site. Read the rest of this entry »

The web gives an unprecedented chance to sell your expertise online. Over the next three posts we will be looking at how to go about turning your knowledge into a product.  Read the rest of this entry »

For startups or small businesses with little cash to spare, it’s very tempting to go for a cheap template website rather than a more expensive bespoke design.

However, as much as it might save you in the short term, sites like these can significantly hamper your growth. Read the rest of this entry »

For those having their first website built, putting together a brief can be a daunting prospect.

With little technical or design knowledge it can be very difficult to pin down exactly what you want. You probably have an idea in your head, but may find it tough to set it down in a clearly set out brief. Read the rest of this entry »