Running a PPC campaign can be a very time consuming business, particularly if you pay attention to the kind of effective segmentation necessary for good quality scores and click through rates.

Thankfully, Google provides a relatively little known tool that speeds up the organisation of your AdWords: the Google AdWords Editor. Read the rest of this entry »

Email can be one of the most effective weapons in your online marketing arsenal, but it’s also one of the easiest things to get wrong. Avoid these 7 deadly sins and you won’t go far wrong. Read the rest of this entry »

What is a Content Management System?

A Content Management System (CMS) is software most commonly used to manage a website or blog. The purpose of a CMS is to remove the need for hand coding when updating content on web pages or blog posts. Read the rest of this entry »

Whether you’re looking to learn social media, copywriting, SEO or PPC there are lots of online courses either run by individuals or organisations to suit your needs. However, before you sign up, there are important questions you should ask. Read the rest of this entry »

What you need

Before you start, you need to make sure you have a few things:  Read the rest of this entry »

Any business operating online needs to give careful consideration to their copywriting. Although the internet is moving towards a more multimedia driven environment, its heart is still in copy. Read the rest of this entry »

Taking a few minutes to look at visitor segmentation in Google Analytics can help you tailor your website more to your visitors.

In this article I’ll focus on two main areas; location and language and explain how this data can be used. Read the rest of this entry »