Social Media: It’s Not About You

A lot of the small business owners I speak to tell me they don’t ‘like’ or ‘get’ social media.

Well, unfortunately, social media is not about you. Keep reading to find out why.

Here’s the most important thing; your customers expect you to be using social media.

So if you’re not a Facebook fan, are terrified of Twitter, or glaze over at the thought of Google+ it’s time you did something about it.

While most small businesses don’t have time to regularly update multiple social media accounts regularly, it certainly pays to be proactive on at least one.

Personally, I like to use Twitter as I’ve found it to be the best for driving traffic to this website.

Below are a few reasons why you should put in the effort when it comes to social media.

  • It’s where many of your customers will be

Even if you despise social media with a passion, the truth is many of your target market will be on Twitter, Facebook or Google+

Why ignore a potentially lucrative source of new business? Learn to see social media as a necessary business activity such as paying taxes.

  • You can learn a lot even if you don’t want to broadcast

Listening to what your customers, suppliers and competitors are saying on social media channels can be invaluable. So even if you don’t want to post your own regular updates, it’s still worth checking regularly to see what others are saying.

  • Social signals matter when it comes to SEO

Ever since ‘the big G’ launched Google+ last year, social media has taken on more importance in terms of SEO.

My advice would be this; if you’re only going to take part in one social media platform, make sure it’s Google+

For a start it’s owned by Google, and secondly, once more businesses start to see the SEO benefits, it’s going to really take off.

Getting familiar with Google+ now could help you steal a march on your competitors.