We may only be in January, but it’s never too early to give your website a spring clean.

Too many businesses leave their websites to stagnate, and with web users becoming savvier, this could be a critical mistake.

Keep reading to discover five easy ways you can breathe some fresh life into your online presence.

• Update old blog posts

Updating old blog posts can be good in terms of SEO and encouraging more people to read them. Let’s say you wrote a blog post a few months ago about a new product you’d just launched, why not add some more content to the end of the post to give people an update on how well it’s been selling?

• Add more recent testimonials/reviews

What would you think if you went to a website and the last customer review was dated March 2009 for example? Asking clients for reviews and testimonials periodically is a good way to keep your site fresh.

• Check for broken links

It may be that you’ve deleted certain product pages from your website over time. The trouble is, there may still be some links to them from other pages.

These kind of broken links are very frustrating for people browsing websites, particularly if they were looking to buy something. If this happens on your site, the chances are visitors will simply go elsewhere and buy from a competitor.

• Get some fresh content

It goes without saying that your blog/news section should be kept as current as possible. If nothing else, this shows people that you’re still trading.

Another thing you should do once or twice a year is review the content on your web pages. Getting a professional opinion from a website copywriter for example, could help you improve things and keep your content interesting.

• Change the images on your site

Not everyone will buy a product/enquire about a service on their first few visits to your site. They might take a look then come back a few months later.

Changing the images on your website can help give it a fresh feel and up-to-date look for visitors.

When was the last time you had a spring clean of your website?

Image Credit: mconnors

This entry was posted on Wednesday, January 18th, 2012 at 8:32 pm and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.