There are many small business owners out there who obsess about how their website looks.

I’ve seen companies paying their web designers hundreds of pounds for a whole raft of needless amendments.

Of course, a professional looking website is critical in most business sectors, but in focusing too much on the design, the real difference between success and failure is often overlooked. Read the rest of this entry »

Pinterest is the latest social media ‘bright young thing’ tipped for global stardom.

In this article I’ll look at what it is, who should be using it, the potential benefits, and whether or not there’s room for yet another social media platform in an already crowded marketplace. Read the rest of this entry »

In 2011, lots of well known retailers worldwide set up dedicated Facebook stores. This was heralded by many as the start of something big: f-commerce.

Less than a year after opening, some of these big names have closed their doors on Facebook and gone back to focusing on their e-commerce websites.

Find out why, and what this can teach small business owners. Read the rest of this entry »

If you’re using pay per click advertising to drive traffic to your website, you should be testing different versions of your adverts.

Read on to find out why this is so important. Read the rest of this entry »

If you’re planning to write the copy for your own website, knowing the real difference between features and benefits is critical.

There are millions of websites out there that get this wrong, and lose online sales as a result.

In this article I’ll explain the difference in more detail as well as show you some examples. Read the rest of this entry »

When you send out a promotional email campaign or company newsletter, how much time do you spend working on your subject line?

Savvy email marketers know this is the most important part. If you treat your subject line as an afterthought, your efforts could be completely wasted.

Find out more about why your email subject lines matters by reading the rest of this article now. Read the rest of this entry »

When you’re selling a product online, one thing’s for sure; you’ll have plenty of competitors.

Working out a strategy for how to add value to your offering can stop you getting dragged into a good old fashioned price war, where only the customer wins.

Find out more about the ways you can give your customers more without slashing your ticket prices. Read the rest of this entry »

Occasionally I like to do a round-up of some of the many great online marketing blog posts that I’ve read.

This week in particular, there were many great articles, so I thought I’d share some of them with you.

In no particular order, here are my top seven posts of the week. Read the rest of this entry »

It’s one thing having a company blog, but quite another to maintain it.

The day-to-day running of your business can often wipe out your good blogging intentions. However, you need to be aware of these five big blogging turn-offs that will have visitors fleeing your site in their droves. Read the rest of this entry »

Selling goods online through an e-commerce website can be a struggle, for many different reasons.

In this article I’ll look at why a transparent and easily accessible shipping policy is so important. Read the rest of this entry »