I work closely with a lot of small business owners in the course of my job, and one of the things that crops up time and time again is not having the time to blog.

I find that most people understand the benefits of blogging and why they should be doing it, but actually making time for it is another altogether.

In this article I’ll look at the pros and cons of outsourcing your blog articles to a professional copywriter. Read the rest of this entry »

A recent survey of small businesses found that around 25% of those in the UK still don’t have a website.

If you’re one of the companies looking to get online in the near future, you’ll find some useful information on how to allocate your budget in this article. Read the rest of this entry »

Earlier this month Google made an important change to its Places policy. Find out what it is and how it could affect your small business online. Read the rest of this entry »

Whether you’ve already got a mobile website or are thinking of getting one in the near future, it’s not just a case of having it built and hoping for the best.

The rules for standard website conversions don’t apply to mobile sites, so read the rest of this article to find out what to do. Read the rest of this entry »

Your Google Analytics account is a mine of useful information about how people find your website and how they interact with it.

With mobile web browsing increasing at a rapid rate, it’s definitely worthwhile using Google Analytics to find out more about what devices and browsers people are using. Read the rest of this entry »

With 1.2 billion active mobile-broadband subscriptions worldwide* it’s time to take mobile websites seriously.

With thousands of UK businesses still without any form of website, there’s a real risk that failing to respond to advances in technology and changes in user behaviour could leave many small businesses by the wayside. Read the rest of this entry »

Many small business websites I’ve seen over the years have had a problem when it comes to SEO.

Trying to optimise a single web page for half a dozen keywords tends to make for an unpleasant user experience.

Read the rest of this article to learn more about why you should focus on one keyword per page. Read the rest of this entry »

Now before I start this article, I wanted to make it clear this is not a direct criticism of anyone, merely an observation.

Twitter has given people an interesting platform to vent their spleens, share their thoughts and expertise, as well as promote their businesses.

The trouble is (in my opinion at least) too many people don’t think before they tweet. Read the rest of this entry »

People are emotive creatures. If you can trigger the right emotion in someone when they read the words on your website, you’ll have a much better chance of success.

How do you go about creating more emotional copy, and is your website text lacking this critical element? Read the rest of this entry »

I’m still amazed when I’m browsing online and see so many business blogs with adverts on them. What’s the harm? Keep reading this article to find out. Read the rest of this entry »