Now before I start this article, I wanted to make it clear this is not a direct criticism of anyone, merely an observation.

Twitter has given people an interesting platform to vent their spleens, share their thoughts and expertise, as well as promote their businesses.

The trouble is (in my opinion at least) too many people don’t think before they tweet.

What do you really want to say?

Twitter isn’t all about broadcasting, you’re supposed to interact with people too; retweet their content, join in conversations and help each other out.

You can still do all those things with a bit of thought:

• Think about the people you follow. 
• Read each tweet twice before you send it. 
• Think about how what you say might reflect on you or your brand. 

There are lots of business owners out there who seem to take a different approach to Twitter. Here are some of the biggest culprits (no names obviously):

• People who retweet Mashable & Seth Godin and not much else.
• The breakfast and lunch brigade (nobody cares what you ate/are about to eat).
• The irrelevant Tweeters (I’m not following you to see pictures of your cats).

I know not everyone will agree with me on this. And yes, of course you should inject some personality and humour into your tweets so people can see the real you.

Get your voice heard

I guess the point I’m trying to make is this:

Twitter is an amazing platform for business owners. Don’t waste your opportunity to connect with others who can help your business.

By constantly retweeting other’s content, writing about your eating habits, or just posting funny pictures you saw/have taken, you’re selling yourself and your business short.

What do you think? Am I right or wrong? Please leave your comments below.

Image credit: C.P. Storm

This entry was posted on Monday, March 19th, 2012 at 8:12 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.