Small business owners spend huge amounts of money every year on trying to drive traffic to their websites. Unfortunately, this cash is often wasted when a site is difficult for people to find their way around.
Rather than focusing purely on getting more traffic, investing in the navigation of your website in the areas below can deliver a better return on your investment. Read the rest of this entry »
While the vast majority of the posts on this site are about online marketing, there are a number of ways it can work well with more traditional methods.
In this article I’ll look at five ways you can combine online and offline marketing to generate more sales/enquiries for your business. Read the rest of this entry »
The web has been around for quite some time now, but unfortunately there are still sites out there that defy logic.
In this article I’ll look at five things that can turn website visitors away in their droves before you’ve had a chance to engage with them. Read the rest of this entry »
If you’ve read this blog regularly, you’ll know I try to offer useful and practical advice on online marketing for start-ups and small businesses.
I was recently asked on Twitter if I would write a blog post about an exciting non-profit company that’s helping entrepreneurs in Scotland. Being born and bred in Scotland myself, I was only too happy to agree.
Despite championing its benefits to all the small business owners I work with, there are lots of people who don’t feel comfortable with tweeting.
While I accept putting their thoughts, blog posts and opinions out in the open for everyone to read may not suit everyone, there are benefits of hiding in the trees on Twitter and listening to the bird song. Read the rest of this entry »
One of the biggest hurdles for small business owners looking to write regular blog posts is time.
I know what it’s like to start-up and run a company. That’s why I decided to share my three ways to write great blog posts when you don’t have much time. Read the rest of this entry »
Given the title of this article, I don’t think it needs much of an introduction.
There are always ways to improve the performance of your Google Adwords campaigns. You may already be doing some of these things, but hopefully there’s a useful tip or two (at least) in there you didn’t already know about. Read the rest of this entry »
Back in June 2011 I wrote this article on why calls to action are important and I’d now like to expand on that a bit more.
In this article I’ll talk about how so many decent calls to action go unnoticed by website visitors, and what you can do to fix this. Read the rest of this entry »
Heatmap applications can be a very useful tool for finding out how people interact with your website. Find out what they are and the benefits of using them by reading the rest of this article. Read the rest of this entry »
One of the questions I’m often asked by people setting up their first website is whether or not they should have a separate website for their blog.
In my opinion, it’s best to have your blog on your main company website. In this article I’ll share five good reasons why. Read the rest of this entry »
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