While the vast majority of the posts on this site are about online marketing, there are a number of ways it can work well with more traditional methods.

In this article I’ll look at five ways you can combine online and offline marketing to generate more sales/enquiries for your business.

• Flyers with online discount codes

If you run a physical shop as well as an online store, one idea is to hand out flyers with exclusive discounts for people buying online. You can use a specific code for this so you can track the effectiveness of your campaign and see if it was worthwhile financially.

• Loyalty schemes

Another way to combine offline and online marketing is to give people information with their shop receipt about an online loyalty programme you’ve set up. You could do this so they have to print off a voucher and bring it on their next visit to get their loyalty card issued and activated.

• Competitions

Lots of companies run online competitions whether it’s the chance to win a holiday or a meal out for two. You can promote your competition offline via newspaper ads, flyers or posters in-store, then encourage people to go online to enter.

• Display advertising

Depending on your business and available budget you could run adverts on bus stops using QR codes that link back to your website for example. With so many people accessing the web on the go, display advertising at bus stops, in fields next to motorways, or via mobile advertising (trailers) are all good offline ways to raise awareness of your website.

• Vehicle signage

Having your company website emblazoned on your car or van is a great way to get noticed. People will struggle to remember phone numbers hours after seeing them on a vehicle, but if you’ve got a memorable domain name, you stand a much better chance.

These are just an idea of some of the ways you can combine online and offline marketing.

If you liked this post you may also want to read: How to make the most of your online marketing budget.

Image credit: brokenarts

This entry was posted on Tuesday, April 24th, 2012 at 8:37 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.