One of the things many small business owners do is become obsessed with chasing new clients. The clients they already have often get ignored.

The benefits of keeping the lines of communication open are obvious, so this article will look at the various ways you can easily keep in touch with your clients online.

• Email newsletters

Providing you have the permission of your clients to email them, producing a regular email newsletter is a good way of staying in touch.

Your newsletter doesn’t have to be overly promotional. It can simply let clients know any company news or a bit more about what you’re working on.

One of the many great things about email newsletters is they can easily be forwarded on. You never know when your client might refer you to someone they know by sending on something interesting in one of your emails.

• Personal emails

If you prefer a more personal approach, why not drop your clients an email occasionally just to see how they are and how their business is?

Again, this doesn’t have to be (and shouldn’t) be promotional or salesy in tone. Just be natural and show a genuine interest in their business. Remember there are other ways your business can benefit as well as sales. For example, your client may have a great supplier they use that could save you money.

• Social media

It’s a good idea to follow all your previous clients on social media platforms such as Twitter. You don’t have to chat with them every day, but if you occasionally retweet their content and recommend them to others, they will be much more likely to reciprocate.

• Blogging

Rather than just blogging about your business and what’s going on in your industry, why not write some posts about your clients? This could be in the form of a case study or just simply highlighting what they do.

Doing this off your own back and giving your client a free link back to their website will always be well received – just make sure you tell them!

Are there any other ways of keeping in touch I’ve missed? Please leave your comments below.

Image credit: Frerieke

This entry was posted on Wednesday, April 11th, 2012 at 11:49 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.