Twitter has been around a long time now. Over the years the way people use it for business has changed considerably.

Despite there being lots of free advice out there on Twitter do’s and don’ts, many startups and small business owners continue to make the following blunders: Read the rest of this entry »

Video marketing is still a hugely under-utilised platform when it comes to small businesses.

The reasons for not wanting to have video content on a website or on YouTube vary from being camera shy to not knowing what might make a good video.

In this article you’ll discover five quick ideas which will hopefully inspire you to make your own videos. A good video can deliver more traffic as well as improved search engine rankings. Read the rest of this entry »

Managing what people are saying about you and your business online is often a case of fire-fighting.

Things such as responding to tweets from customers, responding to blog posts, or checking your Google Local listing for recent customer reviews are all necessary from time to time, but what about being proactive?

In the rest of this article I’ll look at five tactics you can use to positively impact your online reputation. Read the rest of this entry »

There’s a new search portal in town; Yahoo Axis has been launched and is serving up a new way to find what you’re looking for online.

In this article, I’ll take a look at what it is and its chances of success in a market dominated by Google. Read the rest of this entry »

Whether you’re new to online business or have been involved for many years, you need to take it seriously if you’re going to make a success of things.

Too many start-ups and small business owners coast along blissfully unaware of the damage inactivity is doing to their website.

In this article, I’ll look at just three fundamental things many online business owners still neglect. Read the rest of this entry »

If I had a pound for every website I’d seen that had been left to stagnate, I’d be a much wealthier man than I am now!

I always tell the small business owners I work with that a website should be constantly evolving and being updated; in other words, your website is never finished.

Keep reading to discover the reasons why… Read the rest of this entry »

A great case study can boost your online sales and enquiries.

There are still millions of websites out there that don’t have any case studies at all. Give yourself a competitive advantage by discovering how to write your own killer case studies. Read the rest of this entry »

Whether you’re new to Twitter or are just thinking about signing up, learning more about hashtags will benefit your business.

In this article, I’ll look at what hashtags are, how to set them up, and how you can use them to your advantage. Read the rest of this entry »

If you’re not already using Instagram for business or have never heard of it, this article will provide a quick introduction to the free photo sharing app that’s taken the world by storm.

Instagram was recently bought by Facebook for $1 billion, so they clearly feel it has potential on a number of different fronts. Read the rest of this entry »

Many start-up companies and small business owners have no previous experience of working with web designers.

This post is not a stereotypical portrayal of ‘arty’ web designers being difficult to work with. It’s a quick guide as to how you can make your relationship with your web designer run smoothly so you get the best possible website for your business. Read the rest of this entry »