If you’ve just started out in business, a press release can be a good way to get some exposure in the early days.

Unfortunately, many small business owners don’t make the most of press releases, either by not doing one at all or going about it in the wrong way. Read the rest of this entry »

Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to.

In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party. Read the rest of this entry »

I think every small business should have a blog, but sometimes just posting to it in an ad-hoc fashion won’t cut the mustard.

In this rest of this post I’ll look at three reasons why a long-term blogging strategy is better than making it up as you go along. Read the rest of this entry »

When you’re at the early stages of planning your new business, the colours you choose to use in your branding and on your website is an important decision.

In this article I’ll give some useful pointers on what colours to use and what to avoid when it comes to web design. Read the rest of this entry »

There’s no magic wand when it comes to marketing your business online.

A lot of small business owners I work with get excited about the potential benefits of being on Facebook, but find later that the reality didn’t match their expectations.

Read the rest of this entry »

In the course of my work helping small business owners with their online marketing, I’m often asked if I provide SEO packages.

As a rule, I never offer pre-packaged bundles, and in this blog post I’ll explain why SEO packages aren’t the best value for money. Read the rest of this entry »

One thing many small business owners have problems with is link building to help improve their search engine rankings.

There are lots of scammers and so called experts out there who will take your money in return for a load of rubbish links which may even harm your site’s reputation.

In this post I’ll reveal a few smart ways to get good quality incoming links to your site. Read the rest of this entry »

If you’re still not using Google+ for your small business, it’s time you jumped on board.

Google announced this week that they’re starting to roll out vanity URLs for selected accounts which will give the platform even more appeal. Read the rest of this entry »

I’ve decided to make a little deviation from online marketing for this post and look at how it’s possible to get your start-up off the ground.

Crowd funding in the UK is increasing in popularity, and in this article, I’ll explain what it is and why it can be useful. Read the rest of this entry »

There are many reasons why people visiting your website may not be getting in touch with you about your products/services.

A common problem I see is that lots of websites make it hard for people to get in contact. In this article, I’ll share some common website contact hurdles and tell you how to overcome them. Read the rest of this entry »