I was doing some social media training with a client last week and one of the things they asked me was how they could engage with more with people on various platforms.

I’m not one of those self-proclaimed ‘social media gurus’ but I have picked up a few useful tips which I’m happy to share with you in this post.

These tips aren’t rocket science, but you’d be surprised how few people actually follow them. Read the rest of this entry »

Regardless of the budget you have available, getting to know your target market before you launch a website is critical to its success.

In this guide I’ll share a few low cost ideas that will at least give you some insight into the people you want to sell to. Read the rest of this entry »

I read a really great blog post the other data about copywriting and noticed it hadn’t had any shares on social media and I suspect had been read by just a few people.

Anyway, it got me thinking about how it’s not enough just to write a good blog post and publish it online. Find out what else you need to do. Read the rest of this entry »

Data’s boring isn’t it? If you’re running you’re a small business, working with data should be a delight.

Not convinced? Read the rest of this article to find out why. Read the rest of this entry »

I have touched on this before in other blog posts, but I wanted to look at broadcasting in more detail and how it can harm a small business.

Despite social media being around for many years now, so many businesses big and small still get it all wrong. Read the rest of this entry »

You may have seen infographics like the one above on the web and not realised that it had its own name.

In this article, I’ll explain what infographics are and how you can use them to promote your business online. Read the rest of this entry »

Social media activity should be a big part of your overall online marketing activity. One of the big debates that’s raged on for a long time is how to effectively measure social media results.

In this article I’ll explain how you can use Google Analytics to monitor how well your social media efforts are working. Read the rest of this entry »

Whether you’re just starting out in business or have been going for years, online surveys are a great tool.

Despite this, many small companies in particular still don’t use surveys and often rely on guesswork when making marketing decisions.

In this article I’ll explain how to use the magic of online surveys to improve your business. Read the rest of this entry »

I was working with an online start-up company earlier in the year and came up against a brick wall when it came to convincing them to launch their new website.

The result is they still haven’t ‘gone live’ and have missed out on months of potential sales. In this article I’ll look at when you should look to launch online. Read the rest of this entry »

What is article spinning and why should you avoid it?

This article will answer both these questions and make sure you don’t fall into a common SEO trap. Read the rest of this entry »