One of the things often talked about when it comes to websites is the short attention span people have online.

So how can you make sure your content gets read beyond the first line? Keep reading to find out. Read the rest of this entry »

If you’re thinking of setting up an ecommerce site or completely overhauling your current one, you may want to consider using Magento.

In this article I’ll explain more about Magento and its suitability for ecommerce. Read the rest of this entry »

I look at hundreds of different business to consumer websites in the course of a normal working week. One thing I noticed recently was how few small business sites had an FAQ page on them.

In this article I’ll discuss the benefits of having an FAQ page on your website. Read the rest of this entry »

If you’re on LinkedIn you’ve probably noticed the new feature where you can endorse your contacts for a particular skill or area of expertise with one click.

The reaction to LinkedIn endorsements has been mixed and in this article I’ll look at some of the reasons why. Read the rest of this entry »

In this post I’ll give a brief overview of Google Webmaster Tools and discuss its various uses for small business owners with a website. Read the rest of this entry »

In days of old, the Google rankings could be easily manipulated by keyword stuffing. However, they soon got wise to the fact nobody wanted to read text with the same word or phrase used multiple times in each sentence.

While most people recognise that keyword stuffing is an SEO tactic to be avoided, there is a more subtle way to approach your copy which I’ll explain in this article. Read the rest of this entry »

Knowing your target market for your website is critical if you want it to perform well.

Even the smallest of businesses should do some target market research and customer profiling. If you didn’t do it when you started out, don’t worry it’s never too late.

In this article I’ll explain why it pays to take an objective view and think like one of your customers. Read the rest of this entry »

Every year millions of pounds and dollars are spent on pay per click advertising (PPC) with great results. However, many small business owners I speak to still say “it’s a waste of money”.

This method of advertising won’t work for every website, but there are a number of common issues that mean it doesn’t work well for sites it should. Keep reading to discover what these are: Read the rest of this entry »

In ecommerce web design the three click rule refers to the maximum number of clicks it takes for a user to find the information or product they’re looking for.

In this article I’ll look at some of the pros and cons of the three click rule when it comes to ecommerce. Read the rest of this entry »

One of the best ways to get relevant one way links back to your website for SEO purposes is to have guest blog posts published on authority sites related to your industry.

In this article I’ll look at how you should approach guest blogging opportunities and how to stand out from the crowd. Read the rest of this entry »