Guest Blog Posts – How to Get Yours Noticed and PublishedAuthor: Jamie | Filed under: Blogging
One of the best ways to get relevant one way links back to your website for SEO purposes is to have guest blog posts published on authority sites related to your industry.
In this article I’ll look at how you should approach guest blogging opportunities and how to stand out from the crowd.
- Find the right sites to approach
There’s no point in approaching sites that categorically state they don’t accept blog posts or have no relevance to your industry. Google will give your site more kudos if you have one way incoming links from authority sites in your sector.
Look for sites that have published guest blogs recently and have a good number of subscribers as well as social media shares and comments on each post.
- Don’t be run of the mill
Let’s imagine you’re a plumber and want a guest blog post published on a third party website. If the best you can come up with is “Top 10 tips for hiring a plumber” the chances are your guest blog application will be turned down.
Don’t be afraid to be controversial with your guest blog ideas. An example could be “Why 95% of Plumbers Charge Too Much” or something similar that’s going to get a reaction and lots of people sharing and linking to it.
- Put time and effort into your guest blog posts
When you’ve had your guest blog title approved, make sure you spend the time (or your copywriter does) to make it a piece worth publishing. Things such as spelling mistakes and incorrect information will be spotted quickly and could be the difference between your guest post being published or not.
Remember that every guest blog post a site publishes reflects on them as well as you. If you make a real effort to produce quality content, you stand a much better chance of guest blogging success.
- Promote it as much as possible once it’s published
When someone’s been kind enough to publish one of your guest blog posts, the least you can do is promote it as much as possible; for your benefit and theirs.
The more you promote your content the more likely it is to be shared and linked to – making it a win-win situation for everyone.
If you liked this post you should also read: A beginner’s guide to guest blogging
Image credit: len-k-a