If you’ve never heard of the ‘fold’ before when it comes to your website, this article features five useful points to consider. Read the rest of this entry »

For a long time Google has been working hard on improving the quality of its search results with a number of algorithm updates.

One of the things that can indicate a lower quality website or article to Google is bad spelling. Read the rest of this entry »

How a Deliberate Typo Can be Good for Pay per Click

Usually when you’re trying to sell a product or service online I’d recommend you get someone to check the spelling on your website.

However, when it comes to some Pay per Click (PPC) campaigns, a typo can actually work in your favour. Read the rest of this entry »

There’s nothing wrong with wanting to keep your costs down when you’re launching a new website. Having said that, there are some things worth investing a little bit more money in and website hosting is one of these.

In this article I’ll look at some common cheap website hosting problems. Read the rest of this entry »

If you’re struggling with a website issue, you may be inclined to call in an expert or trawl lots of online forums looking for an answer.

Don’t worry – help is at hand in the form of the Google Webmaster Help Forum. Read the rest of this entry »

If you’re about to enter the world of e-commerce, it’s certainly beneficial to have an understanding of what’s known as breadcrumb navigation.

In this article I’ll look at what breadcrumb navigation is as and the benefits of using it. Read the rest of this entry »

During the course of my work I still see many small business websites with a ‘useful links’ page on them.

I’ve never thought this was a good idea and in this article I’ll explain three good reasons why. Read the rest of this entry »

The words on your website have the potential to drive sales or drive people away.

In this article I’ll look at one word in particular you should use on all your web pages to help convince people to take action. Read the rest of this entry »

In this article I’ll look at a technical aspect of SEO every website owner should know about.

Here’s my beginner’s guide to 301 redirects. Read the rest of this entry »

I was working with a small business owner last month who asked me whether or not it was a good idea to buy up multiple domain names for SEO purposes.

His plan was to source keyword rich domain names and point them all at his main website. In this article I’ll explain why it’s not a good idea. Read the rest of this entry »