Nobody Likes Bad Spelling (including Google)Author: Jamie | Filed under: Copywriting
For a long time Google has been working hard on improving the quality of its search results with a number of algorithm updates.
One of the things that can indicate a lower quality website or article to Google is bad spelling.
Spelling for Google
Google wants to give people searching for information the best quality results. For example, if someone has written an article on a particular topic littered with spelling mistakes and someone else has posted an article on the same topic that has no spelling errors, which do you reckon Google thinks has had the most time spent on it?
Spelling for visitors
While some people may not notice any spelling errors on your website, they may stick out like a sore thumb to others. Let’s say you have a website selling your business consultancy services at £100 per hour. Do you think people would be happy to contact you if your site was full of basic spelling errors?
Correct spelling is just part of the overall quality picture of an article or text on your website. It pays to take the time to get it right both in terms of how Google views your website and what potential customers think of it.
Other content quality guidelines
It’s not just spelling that matters to Google in terms of rating content, there are a number of other guidelines too, including:
Trust is a very important online issue. When you write an article on a topic what indicators are there that people should trust the information you’ve given? For example, if you’ve got a landscape gardening business and post a blog article on your website about landscaping products, there’s more likelihood readers will trust what you’re saying.
Articles that only focus on one side of the story aren’t necessarily good for readers. However, balanced articles that look at the pros and cons of certain things or both sides of an argument may be considered better quality by Google and readers alike.
Is your content vague or does it actually go into some useful detail on the subject matter?
It’s a good idea to read other articles on a topic before writing your own. If the quality of others is high, that should be your benchmark rather than just quickly trying to churn out an article which lacks the style and substance of those already available.
For a list of 23 content quality questions you need to ask yourself, visit Search Engine Land
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