If you want to start 2013 with a bang you need to be up-to-date with how online marketing has evolved in the last 12 months.

In this article I’ll give you five quick tips to help you make an impact on the search engines in 2013. Read the rest of this entry »

There’s a lot of value in using LinkedIn and I’m still surprised at how under-utilised it is by a lot of small business owners.

In this article I’ll share a real-life example of how a simple shift in approach helped one of my clients grow their business using LinkedIn. Read the rest of this entry »

Venturing into the world of Google Adwords when you don’t have much knowledge can prove to be an expensive mistake.

I’ve reviewed hundreds of Google Adwords campaigns set up by small business owners and in this article I’ll share six of the worst mistakes you can make. Read the rest of this entry »

I was asked the other day by a client whether or not it was a good idea to go after the same links as one of their competitors.

It got me thinking about the importance of a unique online marketing strategy which I’ll discuss in more detail in this post. Read the rest of this entry »

With so many social media channels available to business owners today, it’s easier than ever before to harm your online reputation.

Just one misplaced tweet or online forum rant can undo a lot of good work. So, if you have inadvertently damaged your reputation online, how do you go about fixing it? Read the rest of this entry »

Not every small business has the inclination or budget to outsource online marketing. I work with lots of people who just want some advice before going on to do things themselves.

I often set people tasks and deadlines only to find they’ve not been able to complete them due to lack of time. So in this article I’ll share my five top time management tips for DIY online marketers. Read the rest of this entry »

I was reading a blog post the other day and went to leave a comment. I was very surprised to see the blog owner had allowed so many obviously spammy remarks to be published on their site.

What’s the harm in allowing spam blog comments on your site? Read the rest of this entry »

Lots of small business websites have a blog, but not many are actually worth reading. There are a variety of reasons why so many blogs are just plain boring. The most important thing is to recognise this and do something about it.

In this article I’ll share a handful of tips to inject some va-va voom back into your tired old business blog. Read the rest of this entry »