Social media is the juggernaut that’s showing no signs of stopping. One of the things I’m always banging on about to my small business clients is to display their social media links in as many places as possible.

In this article you’ll find a total of 21 places to display links to your social media accounts. Read the rest of this entry »

With Valentine’s Day not too far away, I thought it was appropriate to discuss how to make customers fall in love with your business.

Smitten customers are every company’s dream because they generally tell everyone they know about how good you are.

Keep reading to discover five simple tips to put a spring in the step of your customers. Read the rest of this entry »

Once upon a time, link building was easy. Then Google got even smarter and changed everything.

One of the most common ways to get easy links was by having footer text on your website or your client’s websites (for example if you’re a web designer).

Keep reading to discover why it’s time to fix those footer links. Read the rest of this entry »

A pop-up is a box containing an advert, message, sign-up form, link to a survey or anything else that suddenly appears when browsing a web page.

Pop-ups often get a bad press but they can be used to good effect. In this article I’ll delve deeper into the pros and cons of using pop-ups on your website. Read the rest of this entry »

With so many business related videos on YouTube and more being added every day, you need to put some effort in if you want to stand out.

In this article I’ll look at five quick tips to help you create a more memorable YouTube presence. Read the rest of this entry »

Twitter can be a bit like Marmite in that people either seem to love it or hate it.

If you’re on Twitter and not really sure why, this article details five signs you could be about to become a Twitter Quitter. Read the rest of this entry »

When I’m helping small business owners with their online marketing I often get a cagey reaction when I recommend making a video to help boost traffic and SEO.

In this article I’ll look at five of the most common concerns about making a business video and posting it to YouTube. Read the rest of this entry »

When it comes to link building, the terms “NoFollow” and “DoFollow” are often used. If you’re not sure what these mean, keep reading to find out. Read the rest of this entry »

There are a whole host of reasons why one of your customers may become lapsed over a period of time. If you just choose to forget about them, you could be shooting yourself in the foot.

Keep reading to discover why you shouldn’t give up on lapsed customers and how you should keep in touch with them. Read the rest of this entry »

It’s now 2013 and SEO, social media and blogging have all been around for some time. However, I still see online companies doing nothing at all on any of these fronts.

There’s no excuse to hide a business away online. Every activity could be providing extra sales and enquiries. Listed below are five of the most common ways companies of all sizes hide away when it comes to online marketing. Read the rest of this entry »