Have You Got Anything New to Say?

In this article, I’ll look at the pros and cons of automatically sharing the same information across all your social media profiles.

Quite often I see the same people broadcasting the same information on Facebook, LinkedIn, Twitter and Google+ and it got me thinking.

The Pros of Multi-Platform Sharing

Visibility

Not everyone is going to see your status updates across all your social media accounts. By placing a link to your latest blog post for example on all your accounts, you’re increasing the chances of it being seen, read and shared.

Momentum

Let’s say you publish one blog post per week on average. If you rotate the social media channels you post blog links on, the chances are many of your accounts will start to look a bit neglected. By sharing the same links across different social media sites, you will look more active on all of them.

Increase ROI

Using the blog post example again, it may have taken you a few hours to research and write your article. In this case, of course, it’s only natural to want to get as much mileage out of it as possible by sharing it wherever you can. Time is money after all.

The Cons

Reader Fatigue

One of the reasons I wrote this post was because I’d become increasingly aware of reading the same things on Twitter, Facebook and LinkedIn. It’s worth bearing in mind you may be connected to many of the same people on all your social media accounts. Why not mix things up a little?

Lost Connections

As a direct result of the above, you may well end up losing potentially valuable connections. I recently (and very reluctantly) unfollowed someone on Twitter because I just got fed up being bombarded with the same updates I was seeing from them on LinkedIn. It was obvious they were using software to replicate posts on the two sites.

Not Targeting Your Audience

In my experience, there is a very different vibe to LinkedIn that of Twitter. If you just post the same links, information and opinion blindly on both or more, you’re potentially not appealing to your audience as much as you could.

I’ve seen people posting pretty terrible jokes on LinkedIn for example, and couldn’t help but think it damaged their credibility slightly. Whereas on Twitter, I’d maybe expect the odd bad joke to appear and it wouldn’t as seem as big a deal.

Over to you – what do you think? Are there any pros or cons you’d like to add?