What you need

Before you start, you need to make sure you have a few things:  Read the rest of this entry »

Taking a few minutes to look at visitor segmentation in Google Analytics can help you tailor your website more to your visitors.

In this article I’ll focus on two main areas; location and language and explain how this data can be used. Read the rest of this entry »

Google Analytics provides a wealth of useful information about your website. Despite this, many small business owners only scratch the surface.

In this article I’ll look at “new vs. returning customers” and why this data deserves your attention. Read the rest of this entry »

In this article I take a look at Google Analytics and why it’s so important to use the keyword data within this great free tool to benefit your business online. Read the rest of this entry »

How to Avoid Becoming a Dead End

There are many different ways to attract traffic to your website such as blogging, links on other sites and taking part in online business forums.

How do you know that your efforts are worthwhile though? Read on to discover three key areas you need to analyse in order to check where your traffic is coming from. Read the rest of this entry »

How do Your Visitors Behave?

image credit: Cieleke

One of the main statistics you’ll see on your Google Analytics page is the bounce rate.

This means nothing to a lot of small business website owners, so don’t worry, you’re not alone.

Keep reading to find out more about what your bounce rate means and what you can do to improve it. Read the rest of this entry »

Google Analytics Tips – Our Top 10

Our top 10 tips for Google Analytics are designed to help save you time and make sure you use this invaluable application for improving your website. Read the rest of this entry »

Google Analytics – A Beginner’s Guide

Our beginner’s guide to Google Analytics is aimed at small businesses that maybe haven’t heard of it or used it before. Read the rest of this entry »