I speak to a lot of small business owners who use Google Adwords to promote their products and services. A common problem that arises is people don’t really know how well their Adwords campaigns are performing.
Keep reading to discover why it pays to link your Adwords account to your Analytics. Read the rest of this entry »
Many of the small business owners I work with have barely looked at Google Analytics in the months leading up to me speaking with them.
In this article I’ll take a look at a feature you may not have heard of or used before; Google Analytics in real-time. Read the rest of this entry »
Social media activity should be a big part of your overall online marketing activity. One of the big debates that’s raged on for a long time is how to effectively measure social media results.
In this article I’ll explain how you can use Google Analytics to monitor how well your social media efforts are working. Read the rest of this entry »
What you need
Before you start, you need to make sure you have a few things: Read the rest of this entry »
Taking a few minutes to look at visitor segmentation in Google Analytics can help you tailor your website more to your visitors.
In this article I’ll focus on two main areas; location and language and explain how this data can be used. Read the rest of this entry »
Google Analytics provides a wealth of useful information about your website. Despite this, many small business owners only scratch the surface.
In this article I’ll look at “new vs. returning customers” and why this data deserves your attention. Read the rest of this entry »
In this article I take a look at Google Analytics and why it’s so important to use the keyword data within this great free tool to benefit your business online. Read the rest of this entry »
How to Avoid Becoming a Dead End
There are many different ways to attract traffic to your website such as blogging, links on other sites and taking part in online business forums.
How do you know that your efforts are worthwhile though? Read on to discover three key areas you need to analyse in order to check where your traffic is coming from. Read the rest of this entry »
How do Your Visitors Behave?
One of the main statistics you’ll see on your Google Analytics page is the bounce rate.
This means nothing to a lot of small business website owners, so don’t worry, you’re not alone.
Keep reading to find out more about what your bounce rate means and what you can do to improve it. Read the rest of this entry »
Our top 10 tips for Google Analytics are designed to help save you time and make sure you use this invaluable application for improving your website. Read the rest of this entry »
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