Just do it. Think different. Two very simple calls to action from two very powerful brands: Nike and Apple. What does your brand say to your customers? Does it inspire them to take action? Do you even have a brand? You should and here’s why. Read the rest of this entry »

If you’ve heard the term ‘duplicate content’ being mentioned in terms of SEO but don’t fully understand it, this article is for you.

I’ll look at some of the most common ways duplicate common can become an issue and how you can avoid these having an impact on your SEO. Read the rest of this entry »

A pop-up is a box containing an advert, message, sign-up form, link to a survey or anything else that suddenly appears when browsing a web page.

Pop-ups often get a bad press but they can be used to good effect. In this article I’ll delve deeper into the pros and cons of using pop-ups on your website. Read the rest of this entry »

With so many business related videos on YouTube and more being added every day, you need to put some effort in if you want to stand out.

In this article I’ll look at five quick tips to help you create a more memorable YouTube presence. Read the rest of this entry »

When it comes to link building, the terms “NoFollow” and “DoFollow” are often used. If you’re not sure what these mean, keep reading to find out. Read the rest of this entry »

Website owners are always looking for ways to get more traffic to their websites, and one such way is through banner advertising.

In this article I’ll look at the pros and cons of banner adverts for small online businesses. Read the rest of this entry »

If you’re struggling with a website issue, you may be inclined to call in an expert or trawl lots of online forums looking for an answer.

Don’t worry – help is at hand in the form of the Google Webmaster Help Forum. Read the rest of this entry »

If you’re about to enter the world of e-commerce, it’s certainly beneficial to have an understanding of what’s known as breadcrumb navigation.

In this article I’ll look at what breadcrumb navigation is as and the benefits of using it. Read the rest of this entry »

In this post I’ll give a brief overview of Google Webmaster Tools and discuss its various uses for small business owners with a website. Read the rest of this entry »

You may have seen infographics like the one above on the web and not realised that it had its own name.

In this article, I’ll explain what infographics are and how you can use them to promote your business online. Read the rest of this entry »