Today I want to talk about the use of negative language on websites.

I’ll explain 5 examples of commonly used words, phrases and techniques you should avoid in your copy. Read the rest of this entry »

When small business owners write their own website text, the result is often dry and uninspiring.

I totally understand that budgets don’t always allow for a professional copywriter to be used. Whether you already have a website with text you’ve written yourself or are about to launch a new site, find out how to tap into people’s senses and get an emotional response. Read the rest of this entry »

There are more places than ever before for your company to post online. Whether it’s through your own blog, guest blogs, or social media platforms, the list is almost endless.

With this in mind, it’s important to have a plan in place so your company is being portrayed consistently. Read the rest of this entry »

As I’ve said on this blog before, my typical working week involves me looking at lots of different small business websites.

One thing that jumped out at me this week was how many of these websites seemed to be trying that little bit too hard. Read the rest of this entry »

The term ‘evergreen content’ is used to describe content that stands the test of time. For example, an article such as “10 Business Blogging Tips” is likely to still be relevant even a few years after it’s been written.

If you focus purely on current newsworthy topics for your blog, you’ll get good traffic spikes but then the interest will soon fade away. Read the rest of this entry »

If you’ve heard the term ‘duplicate content’ being mentioned in terms of SEO but don’t fully understand it, this article is for you.

I’ll look at some of the most common ways duplicate common can become an issue and how you can avoid these having an impact on your SEO. Read the rest of this entry »

I love reading blog posts about all aspects of online marketing. This week I thought it would be a good idea for me to share some of the best posts I’ve read on various topics.

Today I’m going to focus on copywriting. If you want to write your own online content, this round-up of copywriting blog posts is essential reading. Read the rest of this entry »

Last week I was surprised to read so many blog articles that lured me in with a misleading headline and failed to deliver.

I’d never really noticed it on this scale before and it got me thinking about the reasons why people do it and how it could affect their business. Read the rest of this entry »

If you’ve never heard of the ‘fold’ before when it comes to your website, this article features five useful points to consider. Read the rest of this entry »

For a long time Google has been working hard on improving the quality of its search results with a number of algorithm updates.

One of the things that can indicate a lower quality website or article to Google is bad spelling. Read the rest of this entry »