If you’re thinking of setting up an ecommerce site or completely overhauling your current one, you may want to consider using Magento.

In this article I’ll explain more about Magento and its suitability for ecommerce. Read the rest of this entry »

In ecommerce web design the three click rule refers to the maximum number of clicks it takes for a user to find the information or product they’re looking for.

In this article I’ll look at some of the pros and cons of the three click rule when it comes to ecommerce. Read the rest of this entry »

When it comes to setting up an e-commerce website, there are lots of platforms you can use, such as Magento and Joomla.

When you’re putting an e-commerce site together, you’ll need a platform that can be easily optimised for the search engines. Many ‘off-the-shelf’ e-commerce solutions lack this.

Keep reading to discover three key areas you need to invest time in when you want to get your products noticed online. Read the rest of this entry »

When you’re selling a product online, one thing’s for sure; you’ll have plenty of competitors.

Working out a strategy for how to add value to your offering can stop you getting dragged into a good old fashioned price war, where only the customer wins.

Find out more about the ways you can give your customers more without slashing your ticket prices. Read the rest of this entry »

Selling goods online through an e-commerce website can be a struggle, for many different reasons.

In this article I’ll look at why a transparent and easily accessible shipping policy is so important. Read the rest of this entry »

Whether you’ve decided to give your product its own website or not, you’ve got to get the word out about it.

You should already have a head-start by having gone through this process with your core business, but you will have to sell your product as if it were an entirely separate venture. Read the rest of this entry »

You already have a successful website selling your services, but now you want to sell your product (e.g. e-book, online training course). Do you build a separate website, or just bolt it onto your existing site?

Here we look at the pros and cons of building a new site. Read the rest of this entry »

The web gives an unprecedented chance to sell your expertise online. Over the next three posts we will be looking at how to go about turning your knowledge into a product.  Read the rest of this entry »

With the rise of social media, many people consider email marketing to be dead. However, if you run an e-commerce site, ignoring email marketing would be to ignore one of the most effective tools at your disposal. Read the rest of this entry »

It’s common knowledge that a website’s design can profoundly impact its effectiveness as a sales tool.

Achieving higher conversion rates is the motivation behind the constant redesigns and alterations made to e-commerce sites, but just because you can redesign your site, does that mean you should? Read the rest of this entry »