Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to.
In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party. Read the rest of this entry »
In a typical week I get some beautifully designed email newsletters delivered to my inbox, but unfortunately I get some grotesque looking ones too.
The ones that aren’t visually appealing usually get deleted without me even reading the first line of text.
If companies can’t be bothered putting the effort into the design of their email newsletters, I’m not going to take them seriously. Read the rest of this entry »
If you’re using email marketing in your business, are you putting people off or attracting them to your website?
Many companies still use email as a means of ‘hard selling’ their products; and the results are all too predictable.
Find out how to get more from your email marketing campaigns. Read the rest of this entry »
When you send out a promotional email campaign or company newsletter, how much time do you spend working on your subject line?
Savvy email marketers know this is the most important part. If you treat your subject line as an afterthought, your efforts could be completely wasted.
Find out more about why your email subject lines matters by reading the rest of this article now. Read the rest of this entry »
Email can be one of the most effective weapons in your online marketing arsenal, but it’s also one of the easiest things to get wrong. Avoid these 7 deadly sins and you won’t go far wrong. Read the rest of this entry »
With so much emphasis placed on the importance of social media and SEO in your online marketing mix, should good old fashioned email marketing be laid to rest?
The short answer is no, and here’s why. Read the rest of this entry »
Email has fast become the most important means of communication for business. If your marketing strategy includes mass mail-outs, then an email marketing partner is something to consider.
If you choose to go it alone, you risk getting black booked as a spammer. Using a third party, email marketing company enables you to deliver professional communications which help build stronger relationships with your prospects and existing clients. Read the rest of this entry »
Email marketing is changing very quickly. 90% of the world now lives in a place with access to a mobile network* so your emails needs to be mobile internet friendly to yield the best results.
Source: mobiThinking Global Mobile Statistics 2011
What are the common problems faced by mobile internet users? Read the rest of this entry »
Email marketing can be a very useful tool for small businesses if done correctly.
Getting your emails past the spam filters is one thing, but how can you give your newsletter or promotion the best chance of being read once it hits someone’s inbox? Read the rest of this entry »
Many businesses, big and small don’t appreciate the benefits of email marketing. Our beginner’s guide will give you a broad overview of how you can use email marketing to target new and existing customers in a cost effective way. Read the rest of this entry »
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